Changes

Since the approval of the ICANN new gTLD program, ANA and the Coalition for Responsible Domain Oversight([[CRIDO]]) actively opposed its implementation particularly the brand TLD. The group argue that the program is costly, harmful to brand owners and consumers.<ref>[http://www.ana.net/content/show/id/crido ANA/CRIDO Website]</ref>  

Since the approval of the ICANN new gTLD program, ANA and the Coalition for Responsible Domain Oversight([[CRIDO]]) actively opposed its implementation particularly the brand TLD. The group argue that the program is costly, harmful to brand owners and consumers.<ref>[http://www.ana.net/content/show/id/crido ANA/CRIDO Website]</ref>  

The Coalition Against Domain Name Abuse ([[CADNA]]) through its' Josh Bourne represents a group of brand owners and trademark owners said, "One of the biggest responses we have heard from brands is that they feel as if their backs are up against a wall.The fact that ICANN has only offered one opportunity to apply for new gTLDs has created a sense of chaos among brands, who feel as though ICANN is forcing them into making a 'now or never' decision that could impact both them and their consumers. Knowing that they will have the opportunity to apply again after having the chance to see if new gTLDs become valuable will go a long way toward relieving that anxiety."

The Coalition Against Domain Name Abuse ([[CADNA]]) through its' [[Josh Bourne]] represents a group of brand owners and trademark owners said, "One of the biggest responses we have heard from brands is that they feel as if their backs are up against a wall.The fact that ICANN has only offered one opportunity to apply for new gTLDs has created a sense of chaos among brands, who feel as though ICANN is forcing them into making a 'now or never' decision that could impact both them and their consumers. Knowing that they will have the opportunity to apply again after having the chance to see if new gTLDs become valuable will go a long way toward relieving that anxiety."

==Demand for Brand gTLD==

==Demand for Brand gTLD==