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A Brand TLD is not a separate category of TLD such as [[GeoTLD]] or [[Community TLD]] as defined by the Applicant Guidebook. Some speculate that ICANN may formalize the rules for a Brand TLD in any future TLD expansion round.
A Brand TLD is not a separate category of TLD such as [[GeoTLD]] or [[Community TLD]] as defined by the Applicant Guidebook. Some speculate that ICANN may formalize the rules for a Brand TLD in any future TLD expansion round.
'''[[New gTLD Brand Applications|See All New Brand TLD Applications]]'''
===Potential Benefits of a Brand TLD===
===Potential Benefits of a Brand TLD===
Some of the potential benefits of operating a Brand gTLD [[registry]], include:<ref>[http://www.newgtldsite.com/dot-brand-gtlds/ Benefits of Operating a dot.BRAND gTLD]</ref>
Some of the potential benefits of operating a Brand gTLD [[registry]], include:<ref>[http://www.newgtldsite.com/dot-brand-gtlds/ Benefits of Operating a dot.BRAND gTLD]</ref>