4,183
edits
Changes
Jump to navigation
Jump to search
Line 35:
Line 35: + +
→Reactions to Brand TLDs
The [[CADNA|Coalition Against Domain Name Abuse]] (CADNA), a group of brand owners and trademark owners, said, "One of the biggest responses we have heard from brands is that they feel as if their backs are up against a wall.The fact that ICANN has only offered one opportunity to apply for new gTLDs has created a sense of chaos among brands, who feel as though ICANN is forcing them into making a 'now or never' decision that could impact both them and their consumers. Knowing that they will have the opportunity to apply again after having the chance to see if new gTLDs become valuable will go a long way toward relieving that anxiety." This particularly references the fact that ICANN's program has been introduced without any binding commitment to a second round at a particular time. The [[ICANN Board]] subsequently committed to holding further TLD expansion rounds, though a timeframe was not provided.
The [[CADNA|Coalition Against Domain Name Abuse]] (CADNA), a group of brand owners and trademark owners, said, "One of the biggest responses we have heard from brands is that they feel as if their backs are up against a wall.The fact that ICANN has only offered one opportunity to apply for new gTLDs has created a sense of chaos among brands, who feel as though ICANN is forcing them into making a 'now or never' decision that could impact both them and their consumers. Knowing that they will have the opportunity to apply again after having the chance to see if new gTLDs become valuable will go a long way toward relieving that anxiety." This particularly references the fact that ICANN's program has been introduced without any binding commitment to a second round at a particular time. The [[ICANN Board]] subsequently committed to holding further TLD expansion rounds, though a timeframe was not provided.
In May 2013, [[FairWinds Partners]] submitted public comments to ICANN on behalf of 16 brand owners advocating for a second template draft new [[TLD]] [[Registry Agreement]] that recognized the unique requirements of branded TLDs. It was argued that creating a standard contract for them would speed up the contracting process and help introduce new business models to the domain name space more quickly.<ref>[http://www.fairwindspartners.com/Our-Resources/FairWinds-in-the-Press/2013/Brand-Owners-Continue-Push-for-Separate-Contract-for-Brand-New-Top-Level-Domains/ Brand Owners continue push for separate contract for brand new top level domains] FairWinds website, Published May 22 2013 & retrieved 3rd December 2014.</ref>
== Initial Speculation on Demand for Brand TLDs==
== Initial Speculation on Demand for Brand TLDs==