Changes

==Using CPM==

==Using CPM==

Advertisers are attracted by CPM advertising campaigns due to the enormous amount of visibility these models can bring.  The advertisement is often viewed even when the advertisement itself is not clicked.  It is believed that the advertisement is still read and that this exposure is important over the long run. If the advertisement is attractive and attracts the visitors' attention, the Click Through Rate (CTR) will be higher, thus increasing the effectiveness and the outcome. <ref>]http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html CPM]</ref>

Advertisers are attracted by CPM advertising campaigns due to the enormous amount of visibility these models can bring.  The advertisement is often viewed even when the advertisement itself is not clicked.  It is believed that the advertisement is still read and that this exposure is important over the long run. If the advertisement is attractive and attracts the visitors' attention, the Click Through Rate (CTR) will be higher, thus increasing the effectiveness and the outcome. <ref>[http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html CPM]</ref>

==References==

==References==