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==How does it work?==
 
==How does it work?==
The CPM model is commonly used in the case of advertising based on  cost per thousand, which refers to the cost per thousand page impressions. The websites which use CPM in order to make profit there is also used the abbreviation RPM (revenue per 1000 impressions). In this case, while  CPM is typically measured by advertisers, RPM is monitored by publishers.<ref>[http://www.techterms.com/definition/rpm RPM Definition]</ref>
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The CPM model is commonly used in the case of advertising based on  cost per thousand, which refers to the cost per thousand page impressions. The websites which use CPM in order to make profit measure the RPM (revenue per 1000 impressions).<ref>[http://www.techterms.com/definition/rpm RPM Definition]</ref>
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The CPM model works exactly as the [[CPT]] model being based on a flat rate (which is an important advantage for advertisers). The CPM (Cost per mile) is sometimes referred to as CPT (Cost per Thousand) but also as CPI (Cost per Impression).  
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The CPM model is based on a flat rate, which is an important advantage for advertisers.
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Depending on who earns from such online advertising models the following situations may occur:
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The host is payed for every 'view' that an advertisement on his website receives.
#''If you are advertiser'': You pay for impressions, CPM is price for 1000 impressions.
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#''If you are publisher'': You earn from ad slot position impressions. <ref>[http://www.clicktager.com/cpm-cost-per-mile-cpt-cost-per-thousand/ Cost per Mile]</ref>
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Nowadays, there are plenty of CPM affiliate programs available to join and various effective method to earn money by means of such onlien advertising programs. These programs pay the advertiser for every 'view' that an advertisement on his website receives. The rates pay per impression programs are generally on a CPM (Cost Per Thousand Impressions) basis.
      
==Using CPM==
 
==Using CPM==