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The CPM (also sometimes referred to as CPI) advertising campaign model used for website banners, text links, e-mail marketing, and opt-in e-mail advertising. However, the opt-in e-mail advertising is generally charged on a [[CPA]] (Cost Per Action) basis. The CPM model, along with other fixed rate advertising deals, are often preferred by webmasters since the payment is done each time the advertisement is viewed; thus, the payment is generally greater than other advertising models.
The CPM (also sometimes referred to as CPI) advertising campaign model used for website banners, text links, e-mail marketing, and opt-in e-mail advertising. However, the opt-in e-mail advertising is generally charged on a [[CPA]] (Cost Per Action) basis. The CPM model, along with other fixed rate advertising deals, are often preferred by webmasters since the payment is done each time the advertisement is viewed; thus, the payment is generally greater than other advertising models.
The CPM model refers to advertising payed for based on impressions. The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. The CPM model is in contrast with the Pay per Action model ([[CPA]]) while the cost-per-click ([[CPC]]) model is somehow between these types of advertising payment models.<ref>[http://www.marketingterms.com/dictionary/cpm/ CPM]</ref> In order to measure the effectiveness of an advertising model, whether it is CPC, CPA, CPM or CPT - one would track the [[eCPM]] (effective cost per thousand views).
The CPM model refers to advertising payed for based on impressions. The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. The CPM model is in contrast with the Pay per Action model ([[CPA]]) while the cost-per-click ([[CPC]]) model is somehow between these types of advertising payment models.<ref>[http://www.marketingterms.com/dictionary/cpm/ CPM]</ref> In order to measure the effectiveness of an advertising model, whether it is CPC, CPA, CPM or CPT - one would track the eCPM (effective cost per thousand views).
==How does it work?==
==How does it work?==