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'''Dan Jaffe''' serves as Executive Vice President of the Association of National Advertisers ([[ANA]]), part of the Coalition for Responsible Internet Domain Oversight (CRIDO).
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'''Dan Jaffe''' serves as Executive Vice President of the Association of National Advertisers ([[ANA]]), part of the Coalition for Responsible Internet Domain Oversight ([[CRIDO]]).
    
In 2011, he testified on behalf of CRIDO and said of ICANN's release of numerous top-level domains ([[TLD]]s), "This is one of the most important issues facing the brand community throughout the world. Our members have hundreds, even thousands of brands. It's an extraordinary cost."<ref>[http://www.adweek.com/news/technology/house-hearing-icann-whats-dot-rush-137109 House Hearing to Icann: What's the 'Dot' Rush? Icann refuses to slow down or change TLD plan] by Katy Bachman (December 14, 2011), ''Adweek''. Retrieved November 19, 2015.</ref> He was later quoted as saying, "When one of the most powerful regulators of the Internet says this will be a disaster, it's a very big deal. It's part of a growing drumbeat from key leaders in every sector. How many people have to speak out before ICANN listens?"<ref>[http://www.adweek.com/news/technology/washington-puts-more-pressure-icann-change-tld-plan-137178 Washington Puts More Pressure on ICANN to Change TLD Plan: FTC warns ICANN plan could lead to more Internet fraud] by Katy Bachman (December 16, 2011), ''Adweek''. Retrieved November 19, 2015.</ref> In September 2012, the ANA warned the U.S. Department of Commerce ([[DOC]]) on the threats of not adopting a "Do Not Sell" registry or failing to regulate ICANN's newly implemented TLDs. Jaffe noted in a letter, "The Internet community is on the verge of a [TLD] tsunami which will create a huge wave of risk for both businesses and consumers... [there will be] explosive growth in secondary domains (those domains to the left of the dot in Internet addresses). We believe it is critical that the DOC push for a comprehensive protection system that includes both a Do Not Sell registry and strong Rights Protection Mechanisms (RPMs)."<ref name="marketingvox">[http://www.marketingvox.com/ana-warns-commerce-department-about-top-level-domain-tsunami-051580/ ANA Warns Commerce Department About "Top-Level Domain Tsunami"], MarketingVox.com. Published 28 September 2012. Retrieved 23 November 2012.</ref>
 
In 2011, he testified on behalf of CRIDO and said of ICANN's release of numerous top-level domains ([[TLD]]s), "This is one of the most important issues facing the brand community throughout the world. Our members have hundreds, even thousands of brands. It's an extraordinary cost."<ref>[http://www.adweek.com/news/technology/house-hearing-icann-whats-dot-rush-137109 House Hearing to Icann: What's the 'Dot' Rush? Icann refuses to slow down or change TLD plan] by Katy Bachman (December 14, 2011), ''Adweek''. Retrieved November 19, 2015.</ref> He was later quoted as saying, "When one of the most powerful regulators of the Internet says this will be a disaster, it's a very big deal. It's part of a growing drumbeat from key leaders in every sector. How many people have to speak out before ICANN listens?"<ref>[http://www.adweek.com/news/technology/washington-puts-more-pressure-icann-change-tld-plan-137178 Washington Puts More Pressure on ICANN to Change TLD Plan: FTC warns ICANN plan could lead to more Internet fraud] by Katy Bachman (December 16, 2011), ''Adweek''. Retrieved November 19, 2015.</ref> In September 2012, the ANA warned the U.S. Department of Commerce ([[DOC]]) on the threats of not adopting a "Do Not Sell" registry or failing to regulate ICANN's newly implemented TLDs. Jaffe noted in a letter, "The Internet community is on the verge of a [TLD] tsunami which will create a huge wave of risk for both businesses and consumers... [there will be] explosive growth in secondary domains (those domains to the left of the dot in Internet addresses). We believe it is critical that the DOC push for a comprehensive protection system that includes both a Do Not Sell registry and strong Rights Protection Mechanisms (RPMs)."<ref name="marketingvox">[http://www.marketingvox.com/ana-warns-commerce-department-about-top-level-domain-tsunami-051580/ ANA Warns Commerce Department About "Top-Level Domain Tsunami"], MarketingVox.com. Published 28 September 2012. Retrieved 23 November 2012.</ref>
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==Related==
 
==Related==
* [[CRIDO]]
   
* [[MelbourneIT]]
 
* [[MelbourneIT]]
 
* [[Name Collision]]
 
* [[Name Collision]]