Changes

Various businesses and organizations particularly the members of the  Association of National Advertisers ([[ANA]]) and the Coalition for Responsible Internet Domain Oversight ([[CRIDO]]) perceived a great need for defensive registration once the new gTLDs will be implemented. They believe that the costs of defensive registration across all the new gTLDs will be burdensome to brand and trademark owners to make sure that their intellectual property are protected against cybersquatters. According to ANA, the heightened need for defensive registration was even highlighted by gTLD consultancy firms and registries on their service offerings. ANA cited Neustar, which offers .brand defensive registration and application and administration pricing package called Brand Assurance Package as an example.<ref>[https://docs.google.com/viewer?a=v&q=cache:5DFH7JsZj5EJ:www.ana.net/getfile/17269+ANA+Defensive+Registration&hl=en&gl=us&pid=bl&srcid=ADGEESgw8zwmCSpnkIo1nKPgAlXw2GUA7ce_EIgg-fetExmGpK1_NGkfjYLOjeAbvuIDQJL1G1A4n_8Pr9ogq-_1tRUketIC0vUxYILk9_sOAx6TkmvmLclEBD2pTRb1Akv2RBpnluf7&sig=AHIEtbRWN-b8W_RnAjyWXFYNoEfJkWVvLg ANA Document of Defensive Registration]</ref> <ref>[http://www.thsh.com/documents/LDP-MP-Article.pdf Online Brawl]</ref> The concerns over defensive registration was brought out by ANA during the Congressional hearings on the new gTLD program. These concerns prompted [NTIA]] Assistant Secretary [[Lawrence Strickling|Larry Strickling]] to request [[ICANN]] to further educate the internet industry regarding the protections for new gTLDs and to resolve the scaremongering that trademark owners are being forced to defensively apply for dot-brand gTLDs. In his letter to ICANN, Strickling stated, ''"We think, and I am sure ICANN and its stakeholders would agree, that it would not be healthy for the expansion program if a large number of companies file defensive top-level applications when they have no interest in operating a registry. I suggest that ICANN consider taking some measures well before the application window closes to mitigate against this possibility."'' Furthermore, the NTIA chief directed ICANN to develop a mechanism to address the concerns regarding defensive registrations.<ref>

Various businesses and organizations particularly the members of the  Association of National Advertisers ([[ANA]]) and the Coalition for Responsible Internet Domain Oversight ([[CRIDO]]) perceived a great need for defensive registration once the new gTLDs will be implemented. They believe that the costs of defensive registration across all the new gTLDs will be burdensome to brand and trademark owners to make sure that their intellectual property are protected against cybersquatters. According to ANA, the heightened need for defensive registration was even highlighted by gTLD consultancy firms and registries on their service offerings. ANA cited Neustar, which offers .brand defensive registration and application and administration pricing package called Brand Assurance Package as an example.<ref>[https://docs.google.com/viewer?a=v&q=cache:5DFH7JsZj5EJ:www.ana.net/getfile/17269+ANA+Defensive+Registration&hl=en&gl=us&pid=bl&srcid=ADGEESgw8zwmCSpnkIo1nKPgAlXw2GUA7ce_EIgg-fetExmGpK1_NGkfjYLOjeAbvuIDQJL1G1A4n_8Pr9ogq-_1tRUketIC0vUxYILk9_sOAx6TkmvmLclEBD2pTRb1Akv2RBpnluf7&sig=AHIEtbRWN-b8W_RnAjyWXFYNoEfJkWVvLg ANA Document of Defensive Registration]</ref> <ref>[http://www.thsh.com/documents/LDP-MP-Article.pdf Online Brawl]</ref> The concerns over defensive registration was brought out by ANA during the Congressional hearings on the new gTLD program. These concerns prompted [NTIA]] Assistant Secretary [[Lawrence Strickling|Larry Strickling]] to request [[ICANN]] to further educate the internet industry regarding the protections for new gTLDs and to resolve the scaremongering that trademark owners are being forced to defensively apply for dot-brand gTLDs. In his letter to ICANN, Strickling stated, ''"We think, and I am sure ICANN and its stakeholders would agree, that it would not be healthy for the expansion program if a large number of companies file defensive top-level applications when they have no interest in operating a registry. I suggest that ICANN consider taking some measures well before the application window closes to mitigate against this possibility."'' Furthermore, the NTIA chief directed ICANN to develop a mechanism to address the concerns regarding defensive registrations.<ref>

[http://domainincite.com/strickling-drops-last-minute-bombshell-on-new-gtlds/ Strickling drops last-minute bombshell on new gTLDs]</ref>

[http://domainincite.com/strickling-drops-last-minute-bombshell-on-new-gtlds/ Strickling drops last-minute bombshell on new gTLDs]</ref>

==References==

==References==