27,652
edits
Changes
→New gTLD Applications
At one point, an article from Bloomberg reported that the company plans to apply for 10 gTLDs. <ref>[http://www.bloomberg.com/news/2012-01-10/go-daddy-verisign-bet-on-windfall-from-web-address-expansion-ge-opposes.html Go Daddy Bets on Windfall From Web-Address Expansion Beyond .Com], Bloomberg. Published 10 January 2012.</ref> Mason Cole, the company's Vice President of Communications and industry relations explained that the reporter from Bloomberg misunderstood or had miscommunication with Stahura. He said that at the time of the interview, the exact number of the gTLD's to be applied for hadn't been finalized. Mr. Cole also said that the company is well prepared to operate all the 307 gTLDs.<ref>[http://domainnamewire.com/2012/06/05/a-tasty-conversation-with-donuts-which-just-applied-for-307-tlds/ A tasty conversation with Donuts, which just applied for 307 TLDs], DomainNameWire.com. Published 5 June 2012.</ref>
At one point, an article from Bloomberg reported that the company plans to apply for 10 gTLDs. <ref>[http://www.bloomberg.com/news/2012-01-10/go-daddy-verisign-bet-on-windfall-from-web-address-expansion-ge-opposes.html Go Daddy Bets on Windfall From Web-Address Expansion Beyond .Com], Bloomberg. Published 10 January 2012.</ref> Mason Cole, the company's Vice President of Communications and industry relations explained that the reporter from Bloomberg misunderstood or had miscommunication with Stahura. He said that at the time of the interview, the exact number of the gTLD's to be applied for hadn't been finalized. Mr. Cole also said that the company is well prepared to operate all the 307 gTLDs.<ref>[http://domainnamewire.com/2012/06/05/a-tasty-conversation-with-donuts-which-just-applied-for-307-tlds/ A tasty conversation with Donuts, which just applied for 307 TLDs], DomainNameWire.com. Published 5 June 2012.</ref>
In terms of [[Intellectual Property|intellectual property]] rights protection, the company said that it created rights protection mechanisms for new gTLDs and it will implement an open Internet philosophy. According to Stahura, "The Internet is an engine of information, ideas and commerce, and one that’s not restrictive unnecessarily. Donuts intends to preserve that openness for all users, not operate a ‘by invitation only’ section of the Internet."<ref>[http://domainincite.com/9227-donuts-applies-for-307-yes-307-gtlds Donuts applies for 307 (yes, 307) gTLDs], DomainIncite.com. Published 5 June 2012.</ref> This statement can be seen to reference the plans of other large portfolio applicants such as [[Google]] and [[Amazon]], that are not only applying for [[brand TLD]]s for exclusive corporate use, but are also applying for generic terms with no plans to offer public registration.
===Partnerships===
Donuts signed a strategic partnership with [[Demand Media]] in pursuit of certain gTLDs. According to a press statement, under the agreement, Demand Media has the right to acquire some of the approved gTLDs applied for by Donuts.<ref>
Donuts signed a strategic partnership with [[Demand Media]] in pursuit of certain gTLDs. According to a press statement, under the agreement, Demand Media has the right to acquire some of the approved gTLDs applied for by Donuts.<ref>
[http://ir.demandmedia.com/phoenix.zhtml?c=215358&p=irol-newsArticle&ID=1704010&highlight= Demand Media to Participate in Historic Expansion of Generic Top Level Web Domain Name Extensions]</ref> Furthermore, [[Demand Media]]'s wholly owned subsidiary, Demand Media Europe Limited, will serve as the back-end registry service provider for Donuts.<ref name="funding">[http://donuts.co/images/stories/donuts_launch_release.pdf Donuts Launches Domain Namespace with 307 gTLD Applications, More than 100 Million in Funding], Donuts.co. Published 5 June 2012.</ref>
[http://ir.demandmedia.com/phoenix.zhtml?c=215358&p=irol-newsArticle&ID=1704010&highlight= Demand Media to Participate in Historic Expansion of Generic Top Level Web Domain Name Extensions]</ref> Furthermore, [[Demand Media]]'s wholly owned subsidiary, Demand Media Europe Limited, will serve as the back-end registry service provider for Donuts.<ref name="funding">[http://donuts.co/images/stories/donuts_launch_release.pdf Donuts Launches Domain Namespace with 307 gTLD Applications, More than 100 Million in Funding], Donuts.co. Published 5 June 2012.</ref>
In October 2012, Donuts announced that they would use [[Architelos]]' NameSentry [[SaaS|software-as-a-service]] to detect and mitigate domain name abuse. The patent-pending NameSentry application protects new gTLDs from phishing, malware, spam, botnets and other types of abuse. It is the first independent, third-party resource of its kind for the domain name industry.<ref>[http://www.domainnamenews.com/up-to-the-minute/donuts-to-use-architelos-namesentry/12158 Donuts To Use Architelos NameSentry], DomainNameNews.com. Published 10 October 2012.</ref>
In October 2012, Donuts announced that they would use [[Architelos]]' NameSentry [[SaaS|software-as-a-service]] to detect and mitigate domain name abuse. The patent-pending NameSentry application protects new gTLDs from phishing, malware, spam, botnets and other types of abuse. It is the first independent, third-party resource of its kind for the domain name industry.<ref>[http://www.domainnamenews.com/up-to-the-minute/donuts-to-use-architelos-namesentry/12158 Donuts To Use Architelos NameSentry], DomainNameNews.com. Published 10 October 2012.</ref>
===Auction===
During [[ICANN 45]] in Toronto, auction expert [[Peter Cramton]] outlined a private auction model as a solution for resolving 158 new gTLD contention sets. Donuts co-founder [[Jon Nevett]] says that Donuts will handle as many of its contention sets as possible via this method, as auctions will be cheaper and faster for applicants than ICANN's original method. "The cost of losing an ICANN auction is greater than the cost of losing a private auction," Nevett said. "If you lose an ICANN auction you get nothing, zero, you lose your asset... [but with private auctions] it doesn't hurt as much to lose, so the theory is the second-place guys won't stretch as much."<ref>[http://domainincite.com/10828-heres-how-donuts-wants-to-resolve-its-158-new-gtld-contention-fights Here's how Donuts wants to resolve its 158 new gTLD contention fights]. Domain Incite. Published 2012 October 23. Retrieved 2012 November 13.</ref>
During [[ICANN 45]] in Toronto, auction expert [[Peter Cramton]] outlined a private auction model as a solution for resolving 158 new gTLD contention sets. Donuts co-founder [[Jon Nevett]] says that Donuts will handle as many of its contention sets as possible via this method, as auctions will be cheaper and faster for applicants than ICANN's original method. "The cost of losing an ICANN auction is greater than the cost of losing a private auction," Nevett said. "If you lose an ICANN auction you get nothing, zero, you lose your asset... [but with private auctions] it doesn't hurt as much to lose, so the theory is the second-place guys won't stretch as much."<ref>[http://domainincite.com/10828-heres-how-donuts-wants-to-resolve-its-158-new-gtld-contention-fights Here's how Donuts wants to resolve its 158 new gTLD contention fights]. Domain Incite. Published 2012 October 23. Retrieved 2012 November 13.</ref>
===GAC Early Warnings===
Donuts received 49 [[GAC]] Early Warnings, which represents about 17% of its portfolio. The Early Warnings do not constitute GAC consensus and only represent one government's view. The large majority of Donuts' warnings came from the Australian GAC Representative and GAC Chair, [[Heather Dryden]]. She stated that a number of their strings were related to regulated markets and that Donuts had not sufficiently addressed verification or protection mechanisms to prevent consumer fraud and confusion. This arguably can be seen as a result of Donuts filing ever one of their applications with the exact same wording, and not addressing the relevant market at hand. Ms. Dryden issued the most of any GAC representative, and also warned some of Donuts' largest competitors, such as [[Google]] and [[Amazon]], that they should not be allowed to obtain a generic word, such as "blog", and use it for their sole corporate purposes. Donuts does not propose any closed TLDs and consequently can be seen to benefit from those style of warnings.<ref>[http://www.tldh.org/2012/11/icann-prioriisation-draw/ ICANN Priorization Draw, TLDH.org] Retrieved 1 Dec 2012</ref><ref>[https://gacweb.icann.org/display/gacweb/GAC+Early+Warnings GAC Early Warnings, GACweb.ICANN.org]Retrieved 1 Dec 2012</ref>
==Donuts Team==
==Donuts Team==