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==New gTLD Applications==
 
==New gTLD Applications==
In June 5, 2012, Donuts announced that the company applied for 307 generic top level domain names ([[gTLD]]) in various characters sets with [[ICANN]]'s [[New gTLD Program]] and secured $100 million capital from multi-billion dollar private equity and venture funds. <ref>[http://domainnamewire.com/2012/06/05/donuts-raises-100-million-applies-for-307-new-tlds/ Donuts raises $100 million, applies for 307 new TLDs]</ref>  
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In June 5, 2012, Donuts announced that the company applied for 307 generic top level domain names ([[gTLD]]) in various characters sets with [[ICANN]]'s [[New gTLD Program]] and secured $100 million capital from multi-billion dollar private equity and venture funds. <ref>[http://domainnamewire.com/2012/06/05/donuts-raises-100-million-applies-for-307-new-tlds/ Donuts raises $100 million, applies for 307 new TLDs]</ref>
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According to Schindler, the company originally came up with a list of 3,000 prospective domain names.  He said, ""We made a long list of dictionary terms, in multiple languages and character sets. We created our own proprietary way of valuing the [gTLDs], and that helped us narrow it down. But 307 is still a lot, obviously." <ref>[http://money.cnn.com/2012/06/05/technology/donuts-domains-funding/index.htm?source=cnn_bin 'Donuts' startup lands $100 million for dot-brand domains]</ref>
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According to Schindler, the company originally came up with a list of 3,000 prospective domain names. He said, ""We made a long list of dictionary terms, in multiple languages and character sets. We created our own proprietary way of valuing the [gTLDs], and that helped us narrow it down. But 307 is still a lot, obviously." <ref>[http://money.cnn.com/2012/06/05/technology/donuts-domains-funding/index.htm?source=cnn_bin 'Donuts' startup lands $100 million for dot-brand domains]</ref>
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A separate report from Bloomberg reported that the company plans to apply for 10 gTLDs. <ref>[http://www.bloomberg.com/news/2012-01-10/go-daddy-verisign-bet-on-windfall-from-web-address-expansion-ge-opposes.html Domain Nuts]</ref> Mason Cole, the company's vice president of communications and industry relations explained that the reporter from Bloomberg misunderstood or had miscommunication with Stahura. He said that during the interview, the exact number of the gTLD's to be applied for hasn't been finalized. Cole also said that the company is well prepared to operate all the 307 gTLDs. <ref>[http://domainnamewire.com/2012/06/05/a-tasty-conversation-with-donuts-which-just-applied-for-307-tlds/ A tasty conversation with Donuts, which just applied for 307 TLDs]</ref>
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Donuts executive said that the company is prepared to deploy capital and secure additional funds if it is necessary to ensure that it will be able to secure and operate every TLD applied for with the internet governing body. The company partnered with Demand Media Europe Limited, a wholly-owned subsidiary of Demand Media, Inc. as its back-end registry service provider. According to Stahura  
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The company partnered with Demand Media Europe Limited, a wholly-owned subsidiary of Demand Media, Inc. as its back-end registry service provider. According to Stahura  
 
<ref>[http://donuts.co/images/stories/donuts_launch_release.pdf Donuts Launches Domain Namespace with 307 gTLD Applications, More than 100 Million in Funding]</ref>
 
<ref>[http://donuts.co/images/stories/donuts_launch_release.pdf Donuts Launches Domain Namespace with 307 gTLD Applications, More than 100 Million in Funding]</ref>
    
In terms of intellectual property rights protection, the company said that it created rights protection mechanisms for new gTLDs and implements an open internet philosophy. According to Stahura, ''"The Internet is an engine of information, ideas and commerce, and one that’s not restrictive unnecessarily. Donuts intends to preserve that openness for all users, not operate a ‘by invitation only’ section of the Internet."'' <ref>[http://domainincite.com/9227-donuts-applies-for-307-yes-307-gtlds Donuts applies for 307 (yes, 307) gTLDs]</ref>
 
In terms of intellectual property rights protection, the company said that it created rights protection mechanisms for new gTLDs and implements an open internet philosophy. According to Stahura, ''"The Internet is an engine of information, ideas and commerce, and one that’s not restrictive unnecessarily. Donuts intends to preserve that openness for all users, not operate a ‘by invitation only’ section of the Internet."'' <ref>[http://domainincite.com/9227-donuts-applies-for-307-yes-307-gtlds Donuts applies for 307 (yes, 307) gTLDs]</ref>
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The schedule on when the 307 gTLDs will be evaluated by ICANN depends on the outcome of the [[digital archery]].
    
==Donuts Team==
 
==Donuts Team==
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