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The company aims to unite the global music industry and to provide a secure domain space for the industry,  to promote music, protect intellectual property rights and to help advance music education through the .music TLD. <ref>[http://www.farfurther.com/mission Far Further Mission]</ref>
 
The company aims to unite the global music industry and to provide a secure domain space for the industry,  to promote music, protect intellectual property rights and to help advance music education through the .music TLD. <ref>[http://www.farfurther.com/mission Far Further Mission]</ref>
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Far Further partnered with [[eNom]], the second largest [[ICANN]] accredited registrar and subsidiary of Demand Media, to provide back-end registry solutions for the .music domain space.<ref>[http://domainincite.com/second-music-applicant-is-demand-media-partner/ Second .music applicant is Demand Media partner]</ref>
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Far Further partnered with [[Neustar]] to provide back-end registry solutions for the .music domain space.<ref>[http://domainincite.com/second-music-applicant-is-demand-media-partner/ Second .music applicant is Demand Media partner]</ref>
    
In February 2012, the company won the support of the Recording Industry Association of America (RIAA). According to Far Further president [[John Styll]], they gained the RIAA support after a strong competition with other parties who responded to the association's RFI process. Styll said, ''"The RIAA put together a loose coalition of organizations from sectors from around the world and ran a pretty intensive RFI process."<ref>[http://domainincite.com/riaa-backs-music-new-gtld-bid/ RIAA backs .music new gTLD bid]</ref> Thus, Far Further was able to demonstrate to the RIAA that it has strong intellectual property rights protections and policies. RIAA has been vocal on this issue. The association previously wrote to the [[DOC|United States Department of Commerce]] (DOC) requesting the implementation of  "heightened security measures" for the .music gTLD. <ref>[http://domainincite.com/big-content-calls-for-government-new-gtld-oversight/ Big Content calls for government new gTLD oversight]</ref>
 
In February 2012, the company won the support of the Recording Industry Association of America (RIAA). According to Far Further president [[John Styll]], they gained the RIAA support after a strong competition with other parties who responded to the association's RFI process. Styll said, ''"The RIAA put together a loose coalition of organizations from sectors from around the world and ran a pretty intensive RFI process."<ref>[http://domainincite.com/riaa-backs-music-new-gtld-bid/ RIAA backs .music new gTLD bid]</ref> Thus, Far Further was able to demonstrate to the RIAA that it has strong intellectual property rights protections and policies. RIAA has been vocal on this issue. The association previously wrote to the [[DOC|United States Department of Commerce]] (DOC) requesting the implementation of  "heightened security measures" for the .music gTLD. <ref>[http://domainincite.com/big-content-calls-for-government-new-gtld-oversight/ Big Content calls for government new gTLD oversight]</ref>

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