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===New gTLD Roadshow===
 
===New gTLD Roadshow===
In order to draw awareness to the new gTLD program, [[ICANN CEO]], [[Rod Beckstrom]], embarked on a world tour beginning in September, 2011 and concluding in December.<ref>[http://blog.icann.org/2011/12/new-gtld-roadshows/ New gTLD Roadshows, Blog.ICANN.org]</ref> The tour saw him personally visit 16 countries, while other staff and board members visited an additional 22 countries.<ref>[https://twitter.com/#!/RodBeckstrom/status/150262824977969152 Twitter Post Dec 23 2011, Twitter.com]</ref> The publicity was also picked up by major news outlets such as CNN, Al-Jazeera, the BBC, The New York Times, and others; however, much of this coverage was actually showing the program in a negative light. The road show was seen as a success by few outside of the actual organization, as many countries and corporations continued to misunderstand the program or know little to nothing about it at all.<ref>[https://omblog.icann.org/?p=527 ICANN Ombudsman Blog, OmBlog.ICANN.org]</ref> This percieved failure by those following ICANN was perhaps best underscored by the aforemetioned letter sent by [[Larry Strickling]], of the U.S. [[Department of Commerce]], to [[ICANN Chair]] [[Steve Crocker]] a mere week prior to the gTLD program's launch in January, 2012. The letter chastised ICANN's failure to educate major brands and concerned parties.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, NTIA.doc.gov]</ref>
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In order to draw awareness to the new gTLD program, [[ICANN CEO]], [[Rod Beckstrom]], embarked on a world tour beginning in September, 2011 and concluding in December.<ref>[http://blog.icann.org/2011/12/new-gtld-roadshows/ New gTLD Roadshows, Blog.ICANN.org]</ref> The tour saw him personally visit 16 countries, while other staff and board members visited an additional 22 countries.<ref>[https://twitter.com/#!/RodBeckstrom/status/150262824977969152 Twitter Post Dec 23 2011, Twitter.com]</ref> The publicity was also picked up by major news outlets such as CNN, Al-Jazeera, the BBC, The New York Times, and others; however, some of this coverage was actually showing the program in a negative light. The road show was seen as a success by few outside of the actual organization, as many countries and corporations continued to misunderstand the program or know little to nothing about it at all.<ref>[https://omblog.icann.org/?p=527 ICANN Ombudsman Blog, OmBlog.ICANN.org]</ref> This percieved failure by those following ICANN was perhaps best underscored by the aforemetioned letter sent by [[Larry Strickling]], of the U.S. [[Department of Commerce]], to [[ICANN Chair]] [[Steve Crocker]] a mere week prior to the gTLD program's launch in January, 2012. The letter chastised ICANN's failure to educate major brands and concerned parties.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, NTIA.doc.gov]</ref>
    
==References==
 
==References==
 
{{reflist}}
 
{{reflist}}
 
[[Category: Glossary]]
 
[[Category: Glossary]]

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