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→Applications for New gTLDs
==Applications for New gTLDs==
==Applications for New gTLDs==
GoDaddy CEO Warren Adelman confirmed the company's application for the [[.godaddy]], [[.home]] and [[.casa]] [[TLD|top level domain names]] (TLDs). According to Adelman, they applied for the [[.home]] and [[.casa]] because of the multiple meanings that both strings offer, which can be used in personal contexts and by entities in the real estate industry.<ref>[http://domainnamewire.com/2012/05/30/go-daddy-applies-for-home-and-casa-top-level-domains/ Go Daddy applies for .home and .casa top level domains]</ref><ref>[http://domainincite.com/go-daddy-applying-for-three-new-gtlds/ Go Daddy applying for three new gTLDs]</ref> It appears that the company plans to manage its registry operations in-house.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1415 Application Details, gTLDresult.ICANN.org]</ref>
GoDaddy CEO Warren Adelman confirmed the company's application for the [[.godaddy]], [[.home]] and [[.casa]] [[TLD|top level domain names]] (TLDs). According to Adelman, they applied for the [[.home]] and [[.casa]] because of the multiple meanings that both strings offer, which can be used in personal contexts and by entities in the real estate industry.<ref>[http://domainnamewire.com/2012/05/30/go-daddy-applies-for-home-and-casa-top-level-domains/ Go Daddy applies for .home and .casa top level domains]</ref><ref>[http://domainincite.com/go-daddy-applying-for-three-new-gtlds/ Go Daddy applying for three new gTLDs]</ref> It appears that the company plans to manage its registry operations in-house.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1415 Application Details, gTLDresult.ICANN.org]</ref>
In March 2013, GoDaddy announced that it was dropping the ".com" from its logo in anticipation of New gTLDs. Many heralded this as a great endorsement a month ahead of when the first TLDs are to be approved for implementation by [[ICANN]],<ref>[https://twitter.com/sheridanct/status/309344440345038849 Twitter Status, SheridanCT, 6 Mar 2013, Twitter.com]</ref> while others saw it as a sign that the ".com" would continue to be assumed to be dominant in a New gTLD environment and was thus unnecessary anyways.<ref>[http://www.thedomains.com/2013/03/06/breaking-godaddy-to-drop-com-from-logo/ User Comments, Breaking GoDaddy to Drop Com From Logo, TheDomains.com] Retrieved 6 Mar 2013</ref> The company also announced that it was withdrawing its applications for [[.casa]] and [[.home]], and only sticking with its [[BrandTLD]] application for [[.godaddy]]. It was noted that it was withdrawing its applications to focus on its core registrar business, thereby removing competition with competitive applicants it could work with as future registries and eliminating concerns that it will promote its own TLDs ahead of others'. The announcements were made at an event, Registry Days, meant to open a dialogue between the world's largest registrar and new gTLd applicants.<ref>[http://domainnamewire.com/2013/03/06/go-daddy-home-casa-tld/ GoDaddy Home Casa TLD, DomainNameWire.com] Published & Retrieved 6 Mar 2013</ref>
==ICANN==
==ICANN==