It was confirmed in April, 2012, before the scheduled closure of the application period of [[ICANN]]'s [[New gTLD Program|new gTLD program]], that Google was applying for its own [[Brand gTLD|branded TLDs]] (i.e., [[.google]], [[.youtube]]), and some other relevant generic terms. Their announcement created excitement that Google's search engine would add significant attention to new gTLDs, and anxiety that the very large player would walk away with some of the most sought after new extensions.<ref>[http://www.wired.co.uk/news/archive/2012-04/25/google-to-the-rescue Google To The Rescue, Wired.co.uk]</ref> | It was confirmed in April, 2012, before the scheduled closure of the application period of [[ICANN]]'s [[New gTLD Program|new gTLD program]], that Google was applying for its own [[Brand gTLD|branded TLDs]] (i.e., [[.google]], [[.youtube]]), and some other relevant generic terms. Their announcement created excitement that Google's search engine would add significant attention to new gTLDs, and anxiety that the very large player would walk away with some of the most sought after new extensions.<ref>[http://www.wired.co.uk/news/archive/2012-04/25/google-to-the-rescue Google To The Rescue, Wired.co.uk]</ref> |