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As Google's VP and Chief Internet Evangelist, Cerf helped the company in building standards for next generation applications, network infrastructure, architectures, and systems.<ref>[http://www.google.com/press/pressrel/vintcerf.html Google Press release]</ref> He also served as one of Google's public figures in the Internet community worldwide. While working with Google, Cerf also continued his position as chairman of the board of [[ICANN]], which began in 2000 and lasted until 2007.<ref>[http://www.icann.org/en/biog/cerf.htm Vinton Cerf Biography]</ref>
 
As Google's VP and Chief Internet Evangelist, Cerf helped the company in building standards for next generation applications, network infrastructure, architectures, and systems.<ref>[http://www.google.com/press/pressrel/vintcerf.html Google Press release]</ref> He also served as one of Google's public figures in the Internet community worldwide. While working with Google, Cerf also continued his position as chairman of the board of [[ICANN]], which began in 2000 and lasted until 2007.<ref>[http://www.icann.org/en/biog/cerf.htm Vinton Cerf Biography]</ref>
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===New gTLDs===
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==New gTLDs==
 
It was confirmed in April, 2012, before the scheduled closure of the application period of [[ICANN]]'s [[New gTLD Program|new gTLD program]], that Google was applying for its own [[Brand gTLD|branded TLDs]] (i.e., [[.google]], [[.youtube]]), and some other relevant generic terms. Their announcement created excitement that Google's search engine would add significant attention to new gTLDs, and anxiety that the very large player would walk away with some of the most sought after new extensions.<ref>[http://www.wired.co.uk/news/archive/2012-04/25/google-to-the-rescue Google To The Rescue, Wired.co.uk]</ref>
 
It was confirmed in April, 2012, before the scheduled closure of the application period of [[ICANN]]'s [[New gTLD Program|new gTLD program]], that Google was applying for its own [[Brand gTLD|branded TLDs]] (i.e., [[.google]], [[.youtube]]), and some other relevant generic terms. Their announcement created excitement that Google's search engine would add significant attention to new gTLDs, and anxiety that the very large player would walk away with some of the most sought after new extensions.<ref>[http://www.wired.co.uk/news/archive/2012-04/25/google-to-the-rescue Google To The Rescue, Wired.co.uk]</ref>
  
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