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CEO Stuart Lawley stated in an interview that ICM does not encourage defensive registration of .xxx domains.<ref>[http://technolog.msnbc.msn.com/_news/2011/12/13/9394862-cybersquatters-pick-up-xxx-trademark-domains Cybersquatters Pick Up XXX Trademark Domains, technolog.msnbc.msn.com]</ref>
CEO Stuart Lawley stated in an interview that ICM does not encourage defensive registration of .xxx domains.<ref>[http://technolog.msnbc.msn.com/_news/2011/12/13/9394862-cybersquatters-pick-up-xxx-trademark-domains Cybersquatters Pick Up XXX Trademark Domains, technolog.msnbc.msn.com]</ref>
On December 16, it was brought to light that only approximately 95,000 domain names existed in the .xxx root zone. Roughly 84,000 of the domains were defensive registrations, and 14,400 were registered by the adult entertainment community. Of this, 3,200 were parked at [[Domain Control]], and approximately 4,000 were parked at various other parking services. Thus, half of the community registrations were parked or for sale.<ref>[http://jl.ly/ICANN/xxxzone.html John R. Levine, Who's registering .XXX domains]</ref>
==Launch==
==Launch==
ICM revealed through a tweet that the first domain purchased during .xxx general availability was IOwn.xxx.<ref>[http://www.thedomains.com/2011/12/06/iown-xxx-becomes-1st-xxx-domain-name-to-be-registered-in-go-live/ IOwnxxx Becomes 1st XXX Domain Name, TheDomains.com]</ref>
ICM revealed through a tweet that the first domain purchased during .xxx general availability was IOwn.xxx.<ref>[http://www.thedomains.com/2011/12/06/iown-xxx-becomes-1st-xxx-domain-name-to-be-registered-in-go-live/ IOwnxxx Becomes 1st XXX Domain Name, TheDomains.com]</ref>
In the first 24 hours of general availability, ICM sold 55,367 domains. Counting the landrush and sunrise periods, the first day of general availability brought the total of domains sold to about 160,000.<ref>[http://www.thedomains.com/2011/12/07/icm-xxx-1st-24-hours-of-ga-56000-registrations-a-total-of-160k-domain-names-registered/ ICM xxx 1st 34 hours of GA 56000 registrations, TheDomains.com]</ref> It was estimated that on its first day, ICM brought in $3.3 million in revenue, with over half a million of that to be given to [[IFFOR|International Fund For Online Responsibility]] (IFFOR).<ref>[http://domainnamewire.com/2011/12/07/55367-xxx-domain-names-registered-in-first-24-hours/ 55367 xxx domain names registered in first 24 hours, DomainNameWire.com]</ref> On December 16, however, it was brought to light that only approximately 95,000 domain names existed in the .xxx root zone. Roughly 84,000 of the domains were defensive registrations, and 14,400 were registered by the adult entertainment community. Of this ~14,400, 3200 were parked at [[Domain Control]], and approximately 4000 were parked at various other parking services, meaning that approximately half of the community registrations were parked or for sale.<ref>[http://jl.ly/ICANN/xxxzone.html John R. Levine, Who's registering .XXX domains]</ref>
In the first 24 hours of general availability, ICM sold 55,367 domains. Counting the landrush and sunrise periods, the first day of general availability brought the total of domains sold to about 160,000.<ref>[http://www.thedomains.com/2011/12/07/icm-xxx-1st-24-hours-of-ga-56000-registrations-a-total-of-160k-domain-names-registered/ ICM xxx 1st 34 hours of GA 56000 registrations, TheDomains.com]</ref> It was estimated that on its first day, ICM brought in $3.3 million in revenue, with over half a million of that to be given to [[IFFOR|International Fund For Online Responsibility]] (IFFOR).<ref>[http://domainnamewire.com/2011/12/07/55367-xxx-domain-names-registered-in-first-24-hours/ 55367 xxx domain names registered in first 24 hours, DomainNameWire.com]</ref> As aforementioned, as of December, 2011, of the 95,000 names in root zone ending in .xxx, 84,000 were defensive registrations; 14,400 were adult industry registrations, and half of those were parked or for sale.<ref>[http://jl.ly/ICANN/xxxzone.html John R. Levine, Who's registering .XXX domains]</ref>
==Notable Deals==
==Notable Deals==