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===Reserved Names===
 
===Reserved Names===
 
Hundreds, even thousands, of celebrity names were placed on permanent reserve lists by ICM registry, stemming the need for individual defensive registrations, and the possibility of exceptional legal action. Beyonce.xxx and BritneySpears.xxx are examples of the well-known names in question. The total reserve list is rumored to be about 15,000 names; this list includes the world's capitals, culturally sensitive affiliations such as various spellings of "Mohamed", and premium names that they intend to auction. ICM registry recieved some flack for protecting the celebrity brand and [[Intellectual Property|intellectual property]] of the individuals on the list but not including other possible trademark and IP holders that will have to defensively register $200 domains to protect their brands from being manipulated under a .xxx string.<ref>[http://www.theregister.co.uk/2011/08/24/domains_with_celeb_names_banned/ Domains with Celeb Names Banned, TheRegister.co.uk]</ref>
 
Hundreds, even thousands, of celebrity names were placed on permanent reserve lists by ICM registry, stemming the need for individual defensive registrations, and the possibility of exceptional legal action. Beyonce.xxx and BritneySpears.xxx are examples of the well-known names in question. The total reserve list is rumored to be about 15,000 names; this list includes the world's capitals, culturally sensitive affiliations such as various spellings of "Mohamed", and premium names that they intend to auction. ICM registry recieved some flack for protecting the celebrity brand and [[Intellectual Property|intellectual property]] of the individuals on the list but not including other possible trademark and IP holders that will have to defensively register $200 domains to protect their brands from being manipulated under a .xxx string.<ref>[http://www.theregister.co.uk/2011/08/24/domains_with_celeb_names_banned/ Domains with Celeb Names Banned, TheRegister.co.uk]</ref>
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===Defensive Registration===
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Some of the criticism leveled against ICM, starting during their application process and going forward, was the necessary defensive registration for many brand owners. ICM did make a block list for celebrities and certain other entities. It was reported that many Universites were buying .xxx domains related to their schools, as they did not want someone taking advantage of the name of their school, their sports teams, or their mascots and associating it with sexual material.<ref>[http://blog.cleveland.com/metro/2011/11/universities_try_to_keep_their.html Universities Try to Keep Their, Blog.Cleveland.com]</ref>
    
==Notable Deals==
 
==Notable Deals==