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'''ICM Registry''' is the registry operator behind the [[.xxx]] [[registry]].  The [[International Foundation For Online Responsibility]] (IFFOR) is the sponsoring organization,<ref>[http://www.icmregistry.com/about/icm.php About ICM Registry]</ref> though it has seen by some as not being sufficiently independent and essentially an extension of ICM.<ref>[http://domainincite.com/lawley-quits-as-xxx-sponsor-chairman/ Lawley Quits as XXX Sponsor Chairman, DomainIncite.com]</ref>
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'''ICM Registry''' is the registry operator behind the [[.xxx]] [[registry]].  The [[International Foundation For Online Responsibility]] (IFFOR) is the sponsoring organization,<ref>[http://www.icmregistry.com/about/icm.php About ICM Registry]</ref> though it has seen by some as not being sufficiently independent and essentially an extension of ICM.<ref>[http://domainincite.com/lawley-quits-as-xxx-sponsor-chairman/ Lawley Quits as XXX Sponsor Chairman, DomainIncite.com]</ref> [[.xxx]] launched as the Internet's 22nd [[TLD]].<ref>[http://www.thedomains.com/2011/12/06/iown-xxx-becomes-1st-xxx-domain-name-to-be-registered-in-go-live/ IOwnxxx Becomes 1st XXX Domain Name, TheDomains.com]</ref>
    
== History up to Approval of .xxx at ICANN 40 ==
 
== History up to Approval of .xxx at ICANN 40 ==
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===General Availability===
 
===General Availability===
 
General Availability for .xxx domains was opened on December 6, 2011. It created quite a buzz in the industry, and was picked up by non-industry news sources as well; CNN, for example, highlighted the story as a top feature on its website.<ref>[http://www.thedomains.com/2011/12/06/xxx-launch-makes-front-page-of-cnn-com/ XXX Lanuch Makes Front Page of CNN, TheDomains.com]</ref> The availability was set to open at 16:00 UTC, but was delayed by one hour until 17:00.<ref>[https://twitter.com/#!/LogicBoxes/status/144090056347488258 LogicBoxes, Status, Twitter.com, Dec611]</ref> Their site pushing general availability, buy.xxx, was receiving near 1 million visitors per day surrounding the time of general availability.<ref>[http://www.circleid.com/posts/icm_announces_general_availability_of_xxx_domain_names/ ICM Announces General Availability of XXX domain names]</ref>
 
General Availability for .xxx domains was opened on December 6, 2011. It created quite a buzz in the industry, and was picked up by non-industry news sources as well; CNN, for example, highlighted the story as a top feature on its website.<ref>[http://www.thedomains.com/2011/12/06/xxx-launch-makes-front-page-of-cnn-com/ XXX Lanuch Makes Front Page of CNN, TheDomains.com]</ref> The availability was set to open at 16:00 UTC, but was delayed by one hour until 17:00.<ref>[https://twitter.com/#!/LogicBoxes/status/144090056347488258 LogicBoxes, Status, Twitter.com, Dec611]</ref> Their site pushing general availability, buy.xxx, was receiving near 1 million visitors per day surrounding the time of general availability.<ref>[http://www.circleid.com/posts/icm_announces_general_availability_of_xxx_domain_names/ ICM Announces General Availability of XXX domain names]</ref>
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ICM revealed through a tweet that the first domain purchased during .xxx general availability was IOwn.xxx.<ref>[http://www.thedomains.com/2011/12/06/iown-xxx-becomes-1st-xxx-domain-name-to-be-registered-in-go-live/ IOwnxxx Becomes 1st XXX Domain Name, TheDomains.com]</ref>
    
==Notable Deals==
 
==Notable Deals==