Changes

Around 2005, Mr. Calle founded [[Straat Investments]], LLC.,<ref>[http://www.huffingtonpost.com/shane-snow/how-to-become-an-internet_b_705175.html HuffingtonPost.com]</ref> he continues to act as its Director.<ref>[http://www.straat.co/team.html Straat.co]</ref> Through Straat Investments, Juan has invested in projects related to [[domaining]], such as in Federated Travel, which operates sites like ParisHotels.com , NewYorkHotels.com and LondonHotels.com.<ref>[http://translate.google.com/translate?hl=en&sl=es&u=http://www.cointernet.com.co/blog/blogger/Juan%2520Diego/Calle&ei=nNB5Ta_SKsTsrQeI5bXIBQ&sa=X&oi=translate&ct=result&resnum=7&ved=0CC4Q7gEwBjge&prev=/search%3Fq%3D%2522Juan%2BDiego%2BCalle%2522%26start%3D30%26hl%3Den%26client%3Dopera%26sa%3DN%26rls%3Den%26prmd%3Divns cointernet.com.co]</ref>

Around 2005, Mr. Calle founded [[Straat Investments]], LLC.,<ref>[http://www.huffingtonpost.com/shane-snow/how-to-become-an-internet_b_705175.html HuffingtonPost.com]</ref> he continues to act as its Director.<ref>[http://www.straat.co/team.html Straat.co]</ref> Through Straat Investments, Juan has invested in projects related to [[domaining]], such as in Federated Travel, which operates sites like ParisHotels.com , NewYorkHotels.com and LondonHotels.com.<ref>[http://translate.google.com/translate?hl=en&sl=es&u=http://www.cointernet.com.co/blog/blogger/Juan%2520Diego/Calle&ei=nNB5Ta_SKsTsrQeI5bXIBQ&sa=X&oi=translate&ct=result&resnum=7&ved=0CC4Q7gEwBjge&prev=/search%3Fq%3D%2522Juan%2BDiego%2BCalle%2522%26start%3D30%26hl%3Den%26client%3Dopera%26sa%3DN%26rls%3Den%26prmd%3Divns cointernet.com.co]</ref>

Previously, Juan was the CEO and Co-Founder of TeRespondo.com. TeRespondo.com  became the largest online search advertising in Latin America and was sold to Yahoo! Inc. in 2005.<ref>[http://www.seroundtable.com/archives/001821.html seroundtable.com]</ref>

Previously, Juan was the CEO and Co-Founder of TeRespondo.com. TeRespondo.com  became the largest online search advertising in Latin America and was sold to Yahoo! Inc. in 2005.<ref>[http://www.seroundtable.com/archives/001821.html seroundtable.com]</ref> The project underwent some difficulties and had to be shut down around 2000 to 2001;<ref>[http://www.mo.com/juan-diego-calle-dot-co mo.com]</ref> despite that the traffic of one of their meta-search engines continued to grow. They gave the project another try, this time with less start-up money, a point that Mr. Calle notes can often be an asset to small start-ups. At that time, [[Google]], [[Yahoo]], and [[Overture.com]], were in an all-out war for international dominance; Juan recognized that he couldn't compete with these juggernauts but that he held a coveted expansion market, thus he sold to Yahoo in 2005.<ref>[http://www.dnjournal.com/cover/2010/november-december.htm DNJournal.com]</ref>

==Interviews==

==Interviews==