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Juan Diego Calle (view source)

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Around 2005, Mr. Calle founded [[Straat Investments]], LLC.,<ref>[http://www.huffingtonpost.com/shane-snow/how-to-become-an-internet_b_705175.html HuffingtonPost.com]</ref> he continues to act as its Director.<ref>[http://www.straat.co/team.html Straat.co]</ref> Through Straat Investments, Juan has invested in projects related to [[domaining]], such as in Federated Travel, which operates sites like ParisHotels.com , NewYorkHotels.com and LondonHotels.com.<ref>[http://translate.google.com/translate?hl=en&sl=es&u=http://www.cointernet.com.co/blog/blogger/Juan%2520Diego/Calle&ei=nNB5Ta_SKsTsrQeI5bXIBQ&sa=X&oi=translate&ct=result&resnum=7&ved=0CC4Q7gEwBjge&prev=/search%3Fq%3D%2522Juan%2BDiego%2BCalle%2522%26start%3D30%26hl%3Den%26client%3Dopera%26sa%3DN%26rls%3Den%26prmd%3Divns cointernet.com.co]</ref>

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Previously, Juan was the CEO and Co-Founder of TeRespondo.com. TeRespondo.com became the largest online search advertising in Latin America and was sold to Yahoo! Inc. in 2005.<ref>[http://www.seroundtable.com/archives/001821.html seroundtable.com]</ref> The project underwent some difficulties and had to be shut down around 2000 to 2001;<ref>[http://www.mo.com/juan-diego-calle-dot-co mo.com]</ref> despite that the traffic of one of their meta-search engines continued to grow. They gave the project another try, this time with less start-up money, a point that Mr. Calle notes can often be an asset to small start-ups. At that time, [[Google]], [[Yahoo]], and [[Overture.com]], were in an all-out war for international dominance; Juan recognized that he couldn't compete with these juggernauts but that he held a coveted expansion market, thus he sold to Yahoo in 2005.<ref>[http://www.dnjournal.com/cover/2010/november-december.htm DNJournal.com]</ref>

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Previously, Juan was the CEO and Co-Founder of TeRespondo.com. TeRespondo.com became the largest online search advertising engine in Latin America and was sold to Yahoo! Inc. in 2005.<ref>[http://www.seroundtable.com/archives/001821.html seroundtable.com]</ref> The project underwent some difficulties and had to be shut down around 2000 to 2001;<ref>[http://www.mo.com/juan-diego-calle-dot-co mo.com]</ref> despite that the traffic of one of their meta-search engines continued to grow. They gave the project another try, this time with less start-up money, a point that Mr. Calle notes can often be an asset to small start-ups. At that time, [[Google]], [[Yahoo]], and [[Overture.com]], were in an all-out war for international dominance; Juan recognized that he couldn't compete with these juggernauts but that he held a coveted expansion market, thus he sold to Yahoo in 2005.<ref>[http://www.dnjournal.com/cover/2010/november-december.htm DNJournal.com]</ref>

Juan has described his family and himself as serial entrepreneurs. His father was in the beer business, and Juan's first business was installing speakers in friends cars in his family's garage.<ref>[http://www.thedomains.com/2010/05/16/everything-you-ever-wanted-to-know-about-co-our-exclusive-interview-with-the-ceo-juan-calle/ TheDomains]</ref>

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==Personal==

Juan Diego Calle grew up comfortably in Bogota, Colombia. When he was 15 years old the security situation in the country began to seriously deteriorate due to Pablo Escobar and the cartel wars. His parents decided to send he and his siblings to the U.S.; they went on to settle in Miami. Mr. Calle now recognizes how far gone the dangerous situations in Colombia are, and sees his entrepreneurial work flourishing in the hospitable, new climate.<ref>[http://www.dnjournal.com/cover/2010/november-december.htm DNJournal.com]</ref>

Andrew

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