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Demand Media employs freelance writers, copyeditors, and filmmakers through its Demand Studios business to create content for its websites.<ref>[http://www.demandstudios.com Demand Studios]</ref>
Demand Media employs freelance writers, copyeditors, and filmmakers through its Demand Studios business to create content for its websites.<ref>[http://www.demandstudios.com Demand Studios]</ref>
In order to generate content topics, Demand Media employs a set of algorithms. The first algorithm analyzes bulk data purchased from search engines and other sources to determine what terms are being search for. Then it crunches keyword rates to calculate how much advertisers might pay to appear on pages that include those terms. Then it counts how many pages already include those terms, ignoring the ones with the most established content.
In order to generate content topics, Demand Media employs a set of algorithms. The first algorithm analyzes bulk data purchased from search engines and other sources to determine what terms are being searched for. Then it crunches keyword rates to calculate how much advertisers might pay to appear on pages that include those terms. Then it counts how many pages already include those terms, ignoring the ones with the most established content.
Then another algorithm, called the Knowledge Engine, goes back through the data and analyzes what it was about the terms uncovered by the first algorithm that people wanted to know. It also looks at how profitable titles using similar key words have been in the past in terms of ad revenue. At the end of the process, the algorithm reveals the lifetime value (in dollars) expected to be generated from any resulting content.
Then another algorithm, called the Knowledge Engine, goes back through the data and analyzes what it was about the terms uncovered by the first algorithm that people wanted to know. It also looks at how profitable titles using similar key words have been in the past in terms of ad revenue. At the end of the process, the algorithm reveals the lifetime value (in dollars) expected to be generated from any resulting content.