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| founded        = USA, 2008
 
| founded        = USA, 2008
 
| founders        = [[Antony Van Couvering]]
 
| founders        = [[Antony Van Couvering]]
| ownership      = [[Top Level Domain Holdings Ltd.]]
+
| ownership      = [[Minds + Machines Group Limited]]
 
| headquarters    = 3100 Donald Douglas Loop North<br/> Hangar 7, <br/>Santa Monica,<br/> CA 90405
 
| headquarters    = 3100 Donald Douglas Loop North<br/> Hangar 7, <br/>Santa Monica,<br/> CA 90405
 
| country        = USA
 
| country        = USA
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| linkedin        =  
 
| linkedin        =  
 
| twitter        = newgtlds
 
| twitter        = newgtlds
| keypeople      = [[Antony Van Couvering]], CEO<br/>[[Michael Salazar]], CFO<br/>[[Brian Seidman]], Managing Director<br/>[[Caspar von Veltheim]], Director of European Operations<br/>[[Reg Levy]], Director of Legal Affairs<br/>[[Levi Ferencz]], Accounting Manager
+
| keypeople      = [[Toby Hall]], CEO<br/>[[Michael Salazar]], CFO & COO<br/>[[Caspar von Veltheim]], Director of European Operations
 
}}
 
}}
'''Minds + Machines''' is a [[TLD]] registry service provider. They are known for offering the "Espresso" registry services technology platform for new [[TLD]] applicants,<ref>[http://www.domainnamenews.com/news/registry-consulting-new-tlds/4211 Domain Name News.com]</ref> which is based on [[CoCCA]] software. More than 30 [[TLD]]s and over 150 registrars, including many major [[ICANN]] [[registrar]]s, use this platform.<ref>[http://www.mindsandmachines.com/systems/espresso-cocca/ Minds + Machines.com]</ref>
+
'''Minds and Machines, LLC (Minds + Machines or M+M)''' is a [[TLD]] registry service provider to corporations, cities, not-for-profit organizations, and entrepreneurs. They are known for offering the "Espresso" registry services technology platform for new [[TLD]] applicants,<ref>[http://www.domainnamenews.com/news/registry-consulting-new-tlds/4211 Domain Name News.com]</ref> which is based on [[CoCCA]] software. More than 30 [[TLD]]s and over 150 registrars, including many major [[ICANN]] [[registrar]]s, use this platform.<ref>[http://www.mindsandmachines.com/systems/espresso-cocca/ Minds + Machines.com]</ref>
   −
Founded in 2008, this Santa Monica, CA based company is a wholly-owned subsidiary of [[Top Level Domains Holdings Ltd.]], (TLDH).<ref>[http://ecogreenbankcard.com/a1057683-minds-machines-opens-new-network.cfm Eco Green Bank Card]</ref>
+
Founded in 2008, this Santa Monica, CA based company is a wholly-owned subsidiary of [[Minds + Machines Group Limited]], (MMX).<ref>[http://ecogreenbankcard.com/a1057683-minds-machines-opens-new-network.cfm Eco Green Bank Card]</ref>
==Products and Services==
  −
Minds + Machines mainly provides [[TLD]] registry service. According to the official website, the company also helps with the business plan, funding, application writing, business networking, staffing, sales and marketing, etc.<ref>[http://www.mindsandmachines.com/about/ Mind+Machine's website]</ref>
  −
 
  −
Minds + Machines also has an extensive list of partners who provide options for registration services, [[DNS]] services, auction services, escrow services, network security, trademark and validation, public relation, web design, business and finance, dispute arbitration providers, etc.
  −
 
  −
In September, 2011, Minds + Machines unveiled its pricing scheme related to new .brand [[gTLD]]s. Its services start at $25,000 per year, which include preparing and filing the ICANN application and then running the technical back-end. Its price cieling tops off at $100,000 per year. Their business strategy is marketed towards corporations that want to quickly and affordably secure their .brand gTLD, but don't exactly have intentions to develop it as a public space immediately.<ref>[http://domainincite.com/mm-offers-brand-gtlds-from-25k/ MM offers Brand gTLDs from 25k, DomainIncite.com]</ref>
  −
 
  −
==New gTLDs==
  −
A commentator on [[ICANN]]'s [[New gTLD Program]], Alexander Drummond-Willoughby, has filed negative comments regarding all of Minds + Machines contracted new gTLD applications, and all of its in-house applications filed via its parent company, [[Top Level Domain Holdings Ltd.]]. The comments focus on what the individual identifies as poor financial decisions by the company.<ref>[http://domainincite.com/10317-mystery-commenter-targets-mm-new-gtld-clients Mystery Commenter Targets MM New gTLD Clients, DomainIncite.com]</ref>
  −
 
  −
===GAC Early Warnings===
  −
Minds + Machines received a total fo 6 [[GAC]] Early Warnings, 5 of which were for its own TLDs. This accounts for about 7% of their 72 applications, which they noted in a press release, further stating that many of their competitors and other large portfolio applicants had received much greater percentages of warned applications to total portfolio size. The in-house warned applications are: [[.zulu]], [[.hotel]], [[.green]], [[.roma]], [[.website]]. Their client, The American Bible Society, was warned for [[.bible]].<ref>[http://www.tldh.org/2012/11/icann-prioriisation-draw/ ICANN Prioritization Draw, TLDH.org] Retrieved 1 Dec 2012]</ref>
      
==History==
 
==History==
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*In June, 2009, Wolfgang Puck, the internationally renowned chef, author, and entrepreneur, announced partnership with Minds + Machines to create the .food web address<ref>[http://www.redorbit.com/news/technology/1709412/wolfgang_puck_announces_partnership_with_minds__machines_to_create/ Red Orbit]</ref>. Minds + Machines subsequently sued Wolfgang Puck and his wife, in September, for $5 million over "Failed .food Deal".<ref>[http://www.eatmedaily.com/2009/09/mindsmachines-sues-wolfgang-puck-and-his-wife-over-failed-food-deal/ Eat Me Daily]</ref> In October, Minds + Machines  was reported to have settled the "food fight" with Wolfgang Puck, though the nature of the settlement was not disclosed.<ref>[http://domainnamewire.com/2009/10/28/minds-and-machines-settles-food-fight-with-wolfgang-puck/ Domain Name Wire]</ref>  
 
*In June, 2009, Wolfgang Puck, the internationally renowned chef, author, and entrepreneur, announced partnership with Minds + Machines to create the .food web address<ref>[http://www.redorbit.com/news/technology/1709412/wolfgang_puck_announces_partnership_with_minds__machines_to_create/ Red Orbit]</ref>. Minds + Machines subsequently sued Wolfgang Puck and his wife, in September, for $5 million over "Failed .food Deal".<ref>[http://www.eatmedaily.com/2009/09/mindsmachines-sues-wolfgang-puck-and-his-wife-over-failed-food-deal/ Eat Me Daily]</ref> In October, Minds + Machines  was reported to have settled the "food fight" with Wolfgang Puck, though the nature of the settlement was not disclosed.<ref>[http://domainnamewire.com/2009/10/28/minds-and-machines-settles-food-fight-with-wolfgang-puck/ Domain Name Wire]</ref>  
   −
*In August, 2009, [[TLDH]] Ltd., a publicly-traded holding company from London, announced that it had completed a merger with Minds + Machines. Minds + Machines has since been acting as a wholly-owned subsidiary of [[TLDH]].<ref>[http://www.thefreelibrary.com/Top+Level+Domain+Holdings+Completes+Merger+With+Minds+%2B+Machines...-a0206472595 The Free Library]</ref>
+
*In August, 2009, [[TLDH]] Ltd., a publicly traded holding company from London, announced that it had completed a merger with Minds + Machines. Minds + Machines has since been acting as a wholly-owned subsidiary of [[TLDH]].<ref>[http://www.thefreelibrary.com/Top+Level+Domain+Holdings+Completes+Merger+With+Minds+%2B+Machines...-a0206472595 The Free Library]</ref>
    
*In September, 2010, Minds + Machines migrated all domain names ending in .FM  to its newly opened network operations center at One Wilshire in Los Angeles, California.<ref>[http://cf.us.biz.yahoo.com/prnews/100908/ny61483.html?.v=1 Yahoo! Finance]</ref>
 
*In September, 2010, Minds + Machines migrated all domain names ending in .FM  to its newly opened network operations center at One Wilshire in Los Angeles, California.<ref>[http://cf.us.biz.yahoo.com/prnews/100908/ny61483.html?.v=1 Yahoo! Finance]</ref>
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* In June 2014, Minds + Machines announced that they had earned a £729,000 net profit in 2013 after taxes after years of running at a loss. The income was due to the payouts from private auctions for New gTLDs that were lost by the company. The company stated that in October 2013 they generated £2.97 million from losing auctions for [[.lawyer]] and [[.website]].<ref>[http://domainincite.com/16829-mm-profits-by-losing-new-gtld-auctions M+M Profits by Losing New gTLD Auctions] (10 June 2014) Kevin Murphy, ''DomainIncite''; Retrieved 10 June 2014</ref>
 
* In June 2014, Minds + Machines announced that they had earned a £729,000 net profit in 2013 after taxes after years of running at a loss. The income was due to the payouts from private auctions for New gTLDs that were lost by the company. The company stated that in October 2013 they generated £2.97 million from losing auctions for [[.lawyer]] and [[.website]].<ref>[http://domainincite.com/16829-mm-profits-by-losing-new-gtld-auctions M+M Profits by Losing New gTLD Auctions] (10 June 2014) Kevin Murphy, ''DomainIncite''; Retrieved 10 June 2014</ref>
 +
 +
* In December 2014, Minds + Machines put out a press release stating that it had raised $4.4 million by losing three recent [[gTLD]] auctions for .latino, .school and a third string it could not disclose due to the rules of the private auction; the press release states that after the auctions, M and M had $45 million in cash and cash equivalents on hand.<ref>[http://investors.mindsandmachines.com/2014/12/auction-and-sales-channel-update/ Minds and Machines auction and sales channel update] Press release retrieved 3rd December 2014</ref>
 +
 +
==New gTLDs==
 +
A commentator on [[ICANN]]'s [[New gTLD Program]], Alexander Drummond-Willoughby, has filed negative comments regarding all of Minds + Machines contracted new gTLD applications, and all of its in-house applications filed via its parent company, [[Top Level Domain Holdings Ltd.]]. The comments focus on what the individual identifies as poor financial decisions by the company.<ref>[http://domainincite.com/10317-mystery-commenter-targets-mm-new-gtld-clients Mystery Commenter Targets MM New gTLD Clients, DomainIncite.com]</ref>
 +
 +
== Uncontested TLDs ==
 +
*[http://twitter.com/puntoabogado .abogado]
 +
*[http://twitter.com/Bayern_Domain .bayern]
 +
*[http://twitter.com/DotBeerDomains .beer]
 +
*[https://twitter.com/BudapestDomains?lang=en .budapest]
 +
*[http://twitter.com/DotCasaDomains .casa]
 +
*[http://twitter.com/CookingDomains .cooking]
 +
*[https://twitter.com/dotDDS?lang=en .dds]
 +
*[http://twitter.com/GetDotFashion .fashion]
 +
*[http://twitter.com/GetDotFishing .fishing]
 +
*[http://twitter.com/DotFitDomains .fit]
 +
*[http://twitter.com/DotGardenDomain .garden]
 +
*[http://twitter.com/DotHorseDomains .horse]
 +
*[http://twitter.com/joindotlaw .law]
 +
*[http://twitter.com/DotLuxeDomains .luxe]
 +
*[http://twitter.com/DotMiamiDomains .miami]
 +
*[http://twitter.com/DotMiamiDomains .nrw]
 +
*[http://twitter.com/DotRodeoDomains .rodeo]
 +
*[http://twitter.com/DotSurfDomains .surf]
 +
*[http://twitter.com/DotVIPDomains .vip]
 +
*[http://twitter.com/DotVodka .vodka]
 +
*[http://twitter.com/DotWedding .wedding]
 +
*[http://twitter.com/DotWorkDomains .work]
 +
*[http://twitter.com/DotYogaDomains .yoga]
 +
*.购物
 +
 +
== In Partnership ==
 +
*.country
 +
*[https://twitter.com/dotLondon?lang=en .london]
 +
*[https://twitter.com/dotreviewtld?lang=en .review]
 +
 +
== TLDs on behalf of clients ==
 +
*.bradesco
 +
*[https://twitter.com/dotgop .gop]
 +
 +
== Contested TLDs ==
 +
*.cpa
 +
*[https://twitter.com/dotgay .gay]
 +
*.home
 +
*[https://twitter.com/dothotel .hotel]
 +
 +
== Contested TLDs in partnership ==
 +
*[https://twitter.com/mus .music]
 +
<ref>http://investors.mindsandmachines.com/</ref>
 +
 +
==Products and Services==
 +
Minds + Machines mainly provides [[TLD]] registry service. According to the official website, the company also helps with the business plan, funding, application writing, business networking, staffing, sales and marketing, etc.<ref>[http://www.mindsandmachines.com/about/ Mind+Machine's website]</ref>
 +
 +
Minds + Machines has an extensive list of partners who provide options for registration services, [[DNS]] services, auction services, escrow services, network security, trademark and validation, public relations, web design, business and finance, dispute arbitration providers, etc.
 +
 +
In September, 2011, Minds + Machines unveiled its pricing scheme related to new .brand [[gTLD]]s. Its services start at $25,000 per year, which include preparing and filing the ICANN application and then running the technical back-end. Its price ceiling tops off at $100,000 per year. Their business strategy is marketed towards corporations that want to quickly and affordably secure their .brand gTLD, but don't exactly have intentions to develop it as a public space immediately.<ref>[http://domainincite.com/mm-offers-brand-gtlds-from-25k/ MM offers Brand gTLDs from 25k, DomainIncite.com]</ref>
 +
 +
==GAC Early Warnings==
 +
Minds + Machines received a total fo 6 [[GAC]] Early Warnings, 5 of which were for its own TLDs. This accounts for about 7% of their 72 applications, which they noted in a press release, further stating that many of their competitors and other large portfolio applicants had received much greater percentages of warned applications to total portfolio size. The in-house warned applications are: [[.zulu]], [[.hotel]], [[.green]], [[.roma]], [[.website]]. Their client, The American Bible Society, was warned for [[.bible]].<ref>[http://www.tldh.org/2012/11/icann-prioriisation-draw/ ICANN Prioritization Draw, TLDH.org] Retrieved 1 Dec 2012]</ref>
    
==References==
 
==References==
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[[Category: Companies]]
 
[[Category: Companies]]
 
[[Category: Registries]]
 
[[Category: Registries]]
__NOTOC__
 
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