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In September, 2011, Minds + Machines unveiled its pricing scheme related to new .brand [[gTLD]]s. Its services start at $25,000 per year, which include preparing and filing the ICANN application and then running the technical back-end. Its price cieling tops off at $100,000 per year. Their business strategy is marketed towards corporations that want to quickly and affordably secure their .brand gTLD, but don't exactly have intentions to develop it as a public space immediately.<ref>[http://domainincite.com/mm-offers-brand-gtlds-from-25k/ MM offers Brand gTLDs from 25k, DomainIncite.com]</ref>
In September, 2011, Minds + Machines unveiled its pricing scheme related to new .brand [[gTLD]]s. Its services start at $25,000 per year, which include preparing and filing the ICANN application and then running the technical back-end. Its price cieling tops off at $100,000 per year. Their business strategy is marketed towards corporations that want to quickly and affordably secure their .brand gTLD, but don't exactly have intentions to develop it as a public space immediately.<ref>[http://domainincite.com/mm-offers-brand-gtlds-from-25k/ MM offers Brand gTLDs from 25k, DomainIncite.com]</ref>
==New gTLDs==
A commentator on [[ICANN]]'s [[New gTLD Program]], Alexander Drummond-Willoughby, has filed negative comments regarding all of [[Minds + Machines]] contracted new gTLD applications, and all of its in-house applications filed via its parent company, [[Top Level Domain Holdings, Ltd.]]. The comments focus on what the individual identifies as poor financial decisions by the company.<ref>[http://domainincite.com/10317-mystery-commenter-targets-mm-new-gtld-clients Mystery Commenter Targets MM New gTLD Clients, DomainIncite.com]</ref>
==History==
==History==