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→How to Develop a PPC Campaign?
==How to Develop a PPC Campaign?==
==How to Develop a PPC Campaign?==
Advertisers usually start by selecting the keywords either as groups, phrases or categories based on their importance. These keywords will be inserted in the advertisements. The advertisers who are able to invest a lot of money in useful and relevant advertisements according to their business are usually listed first. Besides the right keywords, it is also necessary to choose the right type of campaign to promote the chosen keywords, such as [[Google AdWords]] or [[Microsoft adCenter]].
Advertisers usually start by selecting the keywords either as groups, phrases or categories based on their importance. These keywords will be inserted in the advertisements. The advertisers who are able to invest a lot of money in useful and relevant advertisements according to their business are usually listed first. Besides the right keywords, it is also necessary to choose the right type of campaign to promote the chosen keywords, such as [[Google AdWords]] or [[Microsoft adCenter]].
==PPC vs. CPC==
Each time a visitor clicks on the website by means of advertisements, a charge for a click it is being processed.
Each time a visitor clicks on the website by means of advertisements, a charge for a click it is being processed.