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planet.ECO LLC plans to be the next wave of consciousness by facilitating care to actions that protect the environment and combat climate change; while supporting economic and social prosperity. They have created an Internet platform uniting users who care and want to translate their concern into action by connecting and engaging others to find goods and services that promote sustainability. "<ref>[http://www.prweb.com/releases/2013/10/prweb11177044.htm Press Release] Retrieved Oct 3, 2013</ref>

planet.ECO LLC's mission is to connect people, communities and organizations who work collaboratively to advance the sustainability of the planet. We plan to be the planet’s most valued .ECO resource, providing transparency, certification and global connectivity to share information.

==New gTLDs==

==New gTLDs==

planet.ECO is one of the four applicants for the [[.eco]] string as part of the [[New gTLD Program]]. The company has successfully completed an extended and detailed evaluation by ICANN.<ref>[http://www.prweb.com/releases/2014/03/prweb11653286.htm]</ref>

planet.ECO is one of the four applicants for the [[.eco]] string as part of the [[New gTLD Program]]. The company has successfully completed an extended and detailed evaluation by ICANN.<ref>[http://www.prweb.com/releases/2014/03/prweb11653286.htm]</ref>

planet.ECO LLC is the exclusive US Trademark holder of ECO(R) <ref>[http://planetdoteco.com]</ref>. The company filed an infringement case against [[Big Room Inc.]] and [[Dot Eco LLC]] on March 2, 2012. The complainant asked the court to order Big Room and Dot Eco LLC to stop submitting further documentation and withdraw their application for the .eco string with ICANN. Dot Eco LLC responded to the complaint with an argument that the trademark was obtained illegally by planet.ECO and it should be cancelled by the court. Dot Eco also argued that the complainant is is trying to prevent competition. On the other hand, Big Room filed a motion to dismiss because of lack of jurisdiction. <ref>

planet.ECO LLC is the exclusive US Trademark holder of ECO(R) <ref>[http://planetdoteco.com]</ref>. The company filed an infringement case against [[Big Room Inc.]] and Dot Eco LLC on March 2, 2012. The complainant asked the court to order Big Room and Dot Eco LLC to stop submitting further documentation and withdraw their application for the .eco string with ICANN. Dot Eco LLC responded to the complaint with an argument that the trademark was obtained illegally by planet.ECO and it should be cancelled by the court. Dot Eco also argued that the complainant is is trying to prevent competition. On the other hand, Big Room filed a motion to dismiss because of lack of jurisdiction. <ref>

[http://www.rfcexpress.com/lawsuits/trademark-lawsuits/california-central-district-court/91343/planet-eco-llc-v-big-room-inc-et-al/summary/ Planet.Eco LLC v. Big Room Inc. et al]</ref> <ref>[http://www.remarksblog.com/internet/as-gtld-window-closes-legal-disputes-heat/ AS GTLD WINDOW CLOSES, LEGAL DISPUTES HEAT UP: RIVAL.ECO APPLICANTS SPAR IN CALIFORNIA]</ref> <ref>

[http://www.rfcexpress.com/lawsuits/trademark-lawsuits/california-central-district-court/91343/planet-eco-llc-v-big-room-inc-et-al/summary/ Planet.Eco LLC v. Big Room Inc. et al]</ref> <ref>[http://www.remarksblog.com/internet/as-gtld-window-closes-legal-disputes-heat/ AS GTLD WINDOW CLOSES, LEGAL DISPUTES HEAT UP: RIVAL.ECO APPLICANTS SPAR IN CALIFORNIA]</ref> <ref>

[http://domainincite.com/three-way-legal-fight-over-eco-breaks-out/ Three-way legal fight over .eco breaks out]</ref>

[http://domainincite.com/three-way-legal-fight-over-eco-breaks-out/ Three-way legal fight over .eco breaks out]</ref>