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planet.ECO LLC is one of the four applicants for the [[.eco]] string as part of the [[New gTLD Program]]. The small disadvantaged business paid the required $185,000 application fee to ICANN, and has successfully completed an extended and detailed evaluation, requiring over $10 million in guaranteed committed funds, by ICANN.<ref>[http://www.prweb.com/releases/2014/03/prweb11653286.htm]</ref>
 
planet.ECO LLC is one of the four applicants for the [[.eco]] string as part of the [[New gTLD Program]]. The small disadvantaged business paid the required $185,000 application fee to ICANN, and has successfully completed an extended and detailed evaluation, requiring over $10 million in guaranteed committed funds, by ICANN.<ref>[http://www.prweb.com/releases/2014/03/prweb11653286.htm]</ref>
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planet.ECO LLC is the exclusive US Trademark holder of ECO(R) <ref>[http://planetdoteco.com]</ref>. The company filed an infringement case against [[Big Room Inc.]] and Dot Eco LLC on March 2, 2012.  
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planet.ECO LLC is the exclusive US Trademark holder of ECO(R) <ref>[http://planetdoteco.com]</ref>. The company filed an infringement case against [[Big Room Inc.]] and Dot Eco LLC on March 2, 2012.  Big Room Inc. and Dot Eco LLC, also filed several complaint for the cancellation of the .ECO trademark with the US Trademark Trial and Appeal Board then later withdrew all filings with the exception of one, dismissed with prejudice by the Trademark Trial and Appeal Board.  
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Both parties, Big Room Inc. and Dot Eco LLC, also filed several complaint for the cancellation of the .ECO trademark with the US Trademark Trial and Appeal Board then later withdrew all filings, with the exception of one dismissed with prejudice by the Trademark Trial and Appeal Board.
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On August 10, 2015, in spite of numerous litigation filings for cancellation of the .ECO trademark, the United States Patent and Trademark office determined the .ECO trademark registration has met all registration requirements to be acknowledged as an Incontestable trademark - Section 15 of the Trademark Act, 15 U.S.C. §1065.
 
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On August 10, 2015, in spite of numerous attempts at filings for cancellation of the .ECO trademark, the United States Patent and Trademark office determined the .ECO trademark registration has met all registration requirements to be acknowledged as an Incontestable trademark - Section 15 of the Trademark Act, 15 U.S.C. §1065.
      
==Environmental Issues Awareness==
 
==Environmental Issues Awareness==
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