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{{CompanyInfo|
{{CompanyInfo|
| logo = Logopoolcom.png
| logo = Logopoolcom.png
| type = Corporation
| type = Corporation
| industry = Secondary Domain Market
| industry = Secondary Domain Market
| founded = 2003
| founded = 2003
| founders = [[Robert Hall]], <br/>
| founders = [[Rob Hall]], [[J. Michael Arrington]]
[[J. Michael Arrington]]
| ownership =
| headquarters = 26 Auriga Drive,<br/>Ottawa, Ontario,<br/>Canada K2E 8B7
| headquarters = 26 Auriga Drive,<br/>Ottawa, Ontario,<br/>Canada K2E 8B7
| businesses = Backorder and Auction of Domains
| country = Canada
| website = [http://www.pool.com/ Pool.com]
| businesses =
| products =
| employees =
| revenue =
| website = [http://www.pool.com/ Pool.com]
| blog =
| facebook =
| linkedin =
| twitter =
| keypeople =
}}
}}
The business model of [[Pool.com]] is one in which domains are acquired when dropped or otherwise made available and then auctioned. Demand is established as customers "back order" domains that they need.
The business model of [[Pool.com]] is one in which domains are acquired when dropped or otherwise made available and then auctioned. Demand is established as customers "back order" domains that they need.
The site also contains a marketplace where sales and purchase of domains can occur. Pool.com has domains for sale numbering in the thousands. The site functions by tracking domains that are deleted that thus become available for sale, and it tracks tens of thousands of these every day.
The site also contains a marketplace where sales and purchase of domains can occur. Pool.com has several thousand domains for sale. The site functions by tracking domains that are deleted that thus become available for sale, and it tracks tens of thousands of these every day.
There are also a number of other services offered that are related to the main business. They offer featured domain lists and key word alerts. The fact that the site functions via auction provides another useful market for those with domains to sell. At the same time, since the site tracks so many domains that are deleted, it is an excellent place for a person dealing with domains to do business, allowing for a rapid purchase as well as auctioning off of domains in one's portfolio.
There are also a number of other services offered that are related to the main business. They offer featured domain lists and key word alerts. The fact that the site functions via auction provides another useful market for those with domains to sell. At the same time, since the site tracks so many domains that are deleted, it is an excellent place for a person dealing with domains to do business, allowing for a rapid purchase as well as auctioning off of domains in one's portfolio.
Pool.com introduced the concept of auctioning off domains that came to the market and charging a customer fees only if they actually acquired a domain.
Pool.com introduced the concept of auctioning off domains that came to the market and charging a customer fees only if they actually acquired a domain.
This made them very competitive as other sites in the same industry charged a customer whether they won a similar auction or not. Of course, now a lot of sites in the industry have imitated this feature, but the fact is that Pool.com instituted it. <ref>[http://www.dnxpert.com/2007/10/07/poolcom-backorder-service-review/ DnXpert.com - Review]</ref>
This made them very competitive as other sites in the same industry charged a customer whether they won a similar auction or not. Of course, now a lot of sites in the industry have imitated this feature, but the fact is that Pool.com instituted it.<ref>[http://www.dnxpert.com/2007/10/07/poolcom-backorder-service-review/ DnXpert.com - Review]</ref>
== Products and Services ==
== Products and Services ==
Acquisition and auction of domain names, and various supporting infrastructure for the same.
Acquisition and auction of domain names, and its variety of supportive infrastructure.
The site's interface is considered rather bare, but on the other hand this is hardly an industry that requires a graphics intensive site. The interface is easy to use, and provides affective access to the site's vast domain marketing infrastructure.
The site's interface is considered rather bare, but on the other hand this is hardly an industry that requires a graphics intensive site. The interface is easy to use, and provides affective access to the site's vast domain marketing infrastructure.
Pool.com's domain market is both innovative and effective, and their auction system of selling available domains allows for cost effective sales and purchase of domains. <ref>[http://www.dnxpert.com/2007/10/07/poolcom-backorder-service-review/ DnXpert.com]</ref>
Pool.com's domain market is both innovative and effective, and their auction system of selling available domains allows for cost effective sales and purchases of domains.<ref>[http://www.dnxpert.com/2007/10/07/poolcom-backorder-service-review/ DnXpert.com]</ref>
== Recent news ==
== Recent news ==
During the year 2010 Pool.com began to auction [[IDN]] names that had Hebrew characters. With the considerable customer base, especially in Israel, this auction is expected to open a considerable market in Hebrew IDNs. <ref>[http://idnblog.com/2010/10/18/pool-com-join-party-idn-market/ IdnBlog.com]</ref>
During the year 2010 Pool.com began to auction [[IDN]] names that had Hebrew characters. With the considerable customer base, especially in Israel, this auction is expected to open a considerable market in Hebrew [[IDN]]s.<ref>[http://idnblog.com/2010/10/18/pool-com-join-party-idn-market/ IdnBlog.com]</ref>
== Competition ==
===Controversy===
Pool.com has received flack for advertising and selling pre-registrations for new [[gTLD]] domains months, even years, ahead of when they would be potentially be ready. In August, 2011 it was noted that Pool.com was advertising registration for new TLDs on its homepage. The new gTLD program had only just been approved by [[ICANN]] two months earlier, and no new gTLDs had yet been submitted, accepted, or created. It was unclear if this was a mere test run at the advertising and marketing approach or an actual business move.<ref>[http://www.domainsville.com/blog/anyone-for-sucks-pool-com-now-accepting-new-gtld-domain-pre-orders/ Blog, DomainsVille.com]</ref>
==Digital Archery Engine==
In April 2012, the company announced its [[Digital Archery|digital archery]] service offering to new gTLD applicants through its '''Digital Archery Engine.''' It was a pro-rated service, starting at a $25,000 cost for a first [[Batching|batch]] placement, and no fee would be assessed for a low batch placement.<ref>[http://domainincite.com/8501-pool-com-offers-25k-gtld-digital-archery-service Pool.com offers $25k gTLD digital archery service]</ref> <ref>[http://www.pool.com/gtld/digitalarchery.aspx Digital Archery Engine]</ref>
In a letter to ICANN, the [[IPC|Intellectual Property Constituency]] (IPC) criticized Pool.com and described it as an "insider exploiting the digital archery system as a “revenue extraction opportunity." In his response, Rob Hall was thankful to the IPC for the free advertisement and argued that the company is not manipulating anything or offering its service to insiders but that they are offered to everyone. <ref>[http://www.icann.org/en/news/correspondence/metalitz-to-icann-board-09may12- IPC Letter to ICANN On Digital Archery Batching Method]</ref><ref>[http://domainincite.com/8968-brands-are-pool-coms-surprise-digital-archery-clients Brands are Pool.com’s surprise digital archery clients]</ref>
== References ==
== References ==
[[Category: Companies]]
[[Category: Companies]]
[[Category: Registrars]]
[[Category: Registrars]]
[[Category: Past Sponsor]]
[[Category: Past Supporters]]
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