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During the year 2010 Pool.com began to auction [[IDN]] names that had Hebrew characters. With the considerable customer base, especially in Israel, this auction is expected to open a considerable market in Hebrew [[IDN]]s.<ref>[http://idnblog.com/2010/10/18/pool-com-join-party-idn-market/ IdnBlog.com]</ref>
During the year 2010 Pool.com began to auction [[IDN]] names that had Hebrew characters. With the considerable customer base, especially in Israel, this auction is expected to open a considerable market in Hebrew [[IDN]]s.<ref>[http://idnblog.com/2010/10/18/pool-com-join-party-idn-market/ IdnBlog.com]</ref>
===Controversy===
Pool.com has received flack for advertising and selling pre-registrations for new [[gTLD]] domains, months, even years ahead of when they would be potentially be ready. In August, 2011 it was noted that Pool.com was advertising registration for new TLDs on its homepage. The new gTLD program had only just been approved by [[ICANN]] two months earlier, and now new gTLDs had yet been submitted, accepted, or created. It was unclear if this was a mere test run at the advertising and marketing approach or an actual business move.<ref>[http://www.domainsville.com/blog/anyone-for-sucks-pool-com-now-accepting-new-gtld-domain-pre-orders/ Blog, DomainsVille.com]</ref>
== Competition ==
== Competition ==
* [[SnapNames]]
* [[SnapNames]]