Changes

Pool.com has received flack for advertising and selling pre-registrations for new [[gTLD]] domains months, even years, ahead of when they would be potentially be ready. In August, 2011 it was noted that Pool.com was advertising registration for new TLDs on its homepage. The new gTLD program had only just been approved by [[ICANN]] two months earlier, and no new gTLDs had yet been submitted, accepted, or created. It was unclear if this was a mere test run at the advertising and marketing approach or an actual business move.<ref>[http://www.domainsville.com/blog/anyone-for-sucks-pool-com-now-accepting-new-gtld-domain-pre-orders/ Blog, DomainsVille.com]</ref>

Pool.com has received flack for advertising and selling pre-registrations for new [[gTLD]] domains months, even years, ahead of when they would be potentially be ready. In August, 2011 it was noted that Pool.com was advertising registration for new TLDs on its homepage. The new gTLD program had only just been approved by [[ICANN]] two months earlier, and no new gTLDs had yet been submitted, accepted, or created. It was unclear if this was a mere test run at the advertising and marketing approach or an actual business move.<ref>[http://www.domainsville.com/blog/anyone-for-sucks-pool-com-now-accepting-new-gtld-domain-pre-orders/ Blog, DomainsVille.com]</ref>

===Digital Archery Engine===

==Digital Archery Engine==

In April 2012, the company announced its [[Digital Archery|digital archery]] service offering to new gTLD applicants through its '''Digital Archery Engine.''' The company will charge $25,000 if the company will be able to acquire acquire a guaranteed time stamp that will put an applicant to the first batch that will be initially evaluated by ICANN. If an applicant is included in the first 50% of batches, the service fee will be $10,000 while applicants who will get lower batches than first 50% will be free. <ref>[http://domainincite.com/8501-pool-com-offers-25k-gtld-digital-archery-service Pool.com offers $25k gTLD digital archery service]</ref> <ref>[http://www.pool.com/gtld/digitalarchery.aspx Digital Archery Engine]</ref>

In April 2012, the company announced its [[Digital Archery|digital archery]] service offering to new gTLD applicants through its '''Digital Archery Engine.''' The company will charge $25,000 if the company will be able to acquire acquire a guaranteed time stamp that will put an applicant to the first batch that will be initially evaluated by ICANN. If an applicant is included in the first 50% of batches, the service fee will be $10,000 while applicants who will get lower batches than first 50% will be free. <ref>[http://domainincite.com/8501-pool-com-offers-25k-gtld-digital-archery-service Pool.com offers $25k gTLD digital archery service]</ref> <ref>[http://www.pool.com/gtld/digitalarchery.aspx Digital Archery Engine]</ref>