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The company received U.S. trademarks for their company's name and logo on February 28, 2012.<ref>[http://domainnamewire.com/2012/02/29/monte-cahn-and-michael-berkens-get-trademarks-for-right-of-the-dot/ Monte Cahn and Michael Berkens Get Trademarks for Right of the Dot, DomainNameWire.com]</ref>
The company received U.S. trademarks for their company's name and logo on February 28, 2012.<ref>[http://domainnamewire.com/2012/02/29/monte-cahn-and-michael-berkens-get-trademarks-for-right-of-the-dot/ Monte Cahn and Michael Berkens Get Trademarks for Right of the Dot, DomainNameWire.com]</ref>
==Private Auctions==
Right of the Dot is one of 3 prominent providers offering private auction services to new gTLD clients in contention. There are 751 applications of 1,930 in contention. Their competitors include auction specialist [[Cramton Associates]] and prominent aftermarket provider [[Sedo]]. In all models the winner will pay the amount of the second-highest bid, and money will be split either equally or proportionally between the losers, so that all applicants will receive a percentage of their initial investment back. Auction fees will be taken from the amount before it is split among the selling ("losing") applicants.<ref name="worldipreview">[http://www.worldipreview.com/newsstory.asp?ID=46 New gTLD applicants ponder private auctions], WorldIPreview.com. Published 14 November 2012. Retrieved 6 December 2012.</ref> All applicants must agree to participate in a private auction model in order for it to proceed; otherwise, the contention set will be managed via ICANN's auction system.
An ascending clock mode, such as the model proposed by ICANN and the competitive provider [[Cramton Associates]], is offered by [[Right of the Dot]], though it also has proposed "'''sealed bid'''" and "'''live auction'''" models. The sealed bid auction sees each applicant submitting a sealed bid, the highest bidder wins and pays the amount of the second highest bid. Live auctions are held in real time as bidders shout out or submit electronic bids. One of Right of the Dot's overall goals is to offer applicants "flexibility", and cater to the "desires of the participants".<ref name="CircleID Comments">[http://www.circleid.com/posts/20130102_private_vs_icann_auction_of_last_resort/ Comments by Mike Berkens, Private vs. ICANN Auction of Last Resort, CircleID.com]Posted jan 2 2013, Retrieved Jan 7 2013</ref> An "ascending clock" model is where a price is increased by the auctioneer at each stage and bidders and sellers can then either drop out or bid on the increased amount.<ref name="domainincite">[http://domainincite.com/10828-heres-how-donuts-wants-to-resolve-its-158-new-gtld-contention-fights Here's how Donuts wants to resolve its 158 new gTLD contention fights]. Domain Incite. Published 2012 October 23. Retrieved 2012 November 13.</ref> In comments on a [http://www.circleid.com/posts/20130102_private_vs_icann_auction_of_last_resort/ CircleID Post] by [[New gTLD Program|new gTLD applicant]] [[Raymond King]], Mike Berkens of Right of the Dot notes that the main opponent [[Cramton Associates]] is restrictive, writing: "the other auction solution is offered only during highly restricted time frames, and in a highly restricted manner, which we think was designed in mind with the those with largest number of applications." He goes on to say: "We believe that other auction solutions are overly complex and overbearing [which] we believe is more subject to game playing and over paying by winning bidders. We think each auction should stand on its own; each participant should know what their fees will be based on their own auction(s) not be based off auctions they are not participating in; and most importantly should be held at the time and in the manner in which the applicants to each string desire." Their flexibility is extended to the point that Right of the Dot offers to design unique auctions if requested by the applicants.<ref name="ROTD About">[http://rightofthedot.com/gtld-contention/ gTLD Contention RightOfTheDot.com]Retrieved 7 Jan 2013</ref>
Right of the Dot has partnered with [[Escrow.com]] to facilitate their auctions. The auction fees begin at 4% and depend on the auction model selected.<ref name="ROTD About"></ref>
The company is led by [[Monte Cahn]] and [[Mike Berkens]], two very well-known [[domainer]]s and industry veterans. They note that they have 17 years of domain auction knowledge and experience and have conducted tens of thousands of auctions. They emphasize their industry knowledge and personal connections are a unique asset that they bring to bear, and believe it will empower them to bring more applicants to the table compared to non-industry service providers.<ref name="CircleID Comments"></ref> Right Of The Dot has received an Auction Business License for Contention Resolution Services by the State of Florida Department of Business and Professional Regulation for the exact purpose of: New TLD Contention Resolution and Consulting Services including Private Auction Services for competing applicants, Internet Domain Name Auctions, Sales, Brokerage, and Management Services.<ref name="ROTD About"></ref> [[Right of the Dot]] is not only offering auction services, but an entire full-service gTLD consultancy, from positioning the domain pre-launch to guiding it through managed and unique launch programs, identifying premium names for auction, later traffic and domain monetization, and beyond. They have secured a number of high-profile partners, such as [[Architelos]], to assist them in their work.<ref>[http://rightofthedot.com/about/ About, RightOfTheDot.com]Retrieved 7 Jan 2013</ref>
==Partnerships==
==Partnerships==
Since launching, Right Of The Dot has quickly announced a number of partnerships and agreements with industry leaders.
Since launching, Right Of The Dot has quickly announced a number of partnerships and agreements with industry leaders.