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==History==
 
==History==
* According to [[Tim Schumacher]], CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by [[Ulrich Priesner]], and [[Marius Würzner]], and himself.  They had a website names offensiv.de to distributed computer games, and when the business was phased out, they started thinking about selling the domain.  Thus, the foundation for Sedo was made.<ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref>. Tim Schumacher also mentioned that Sedo started out with 5 employees working in a small office in downtown Cologne, Germany.  
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* According to [[Tim Schumacher]], CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by [[Ulrich Priesner]], and [[Marius Würzner]], and himself.  They had a website names offensiv.de to distributed computer games, and when the business was phased out, they started thinking about selling the domain.  Thus, the foundation for Sedo was made.<ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref> Tim Schumacher also mentioned that Sedo started out with 5 employees working in a small office in downtown Cologne, Germany.  
    
* In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture" , Robert D. Hisrich described that at the beginning of 2000, the founders of SEDO began to advertise by purchasing banners in various websites and developing press relationship. Ulrich Essmann, a medical student working on a similar project like SEDO, joined the team and his project added a significantly. Finally the founders began negotiating with potential investors.  In 2001, they found a major investor, [[United AG]] who at that time was Germany's largest register for domain names. United AG initially purchased a minor stake in newly founded SEDO but later bought about 41% for about 400,000 EUR. The rest of the shares were held by the four owners. In 2004 United bought additional 10% of SEDO's share by 575,000 thus making the four share holders minority holder of the business. In 2005, 51% shares of United AG, including SEDO was sold to AdLink Internet Media AG, a public and majority owned subsidary for United Internet.  
 
* In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture" , Robert D. Hisrich described that at the beginning of 2000, the founders of SEDO began to advertise by purchasing banners in various websites and developing press relationship. Ulrich Essmann, a medical student working on a similar project like SEDO, joined the team and his project added a significantly. Finally the founders began negotiating with potential investors.  In 2001, they found a major investor, [[United AG]] who at that time was Germany's largest register for domain names. United AG initially purchased a minor stake in newly founded SEDO but later bought about 41% for about 400,000 EUR. The rest of the shares were held by the four owners. In 2004 United bought additional 10% of SEDO's share by 575,000 thus making the four share holders minority holder of the business. In 2005, 51% shares of United AG, including SEDO was sold to AdLink Internet Media AG, a public and majority owned subsidary for United Internet.  

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