27,652
edits
Changes
→New gTLDs Outreach
That stop in Brazil was the first stop in a larger global tour that Mr. Beckstrom undertook to spread awareness of new [[gTLD]]s and the implications for brands, individuals, and the future of the Internet.<ref>[http://www.icann.org/en/announcements/announcement-3-14sep11-en.htm Announcement, ICANN.org]</ref><ref>[http://www.icann.org/en/news/releases/release-27sep11-en.pdf Sept.27, 11, ICANN.org]</ref> The '''gTLD Road Show''' lasted through the fall and winter of 2011, and Mr. Beckstrom visited a total of 16 countries on his promotional tour; an additional 22 countries were visited by ICANN staff and board members.<ref>[https://twitter.com/#!/RodBeckstrom/status/150262824977969152 Twitter Post, 12/23/11, Twitter.com]</ref> The Road Show was part of a [[ICANN Board|board]] mandated communications and outreach period.<ref>[http://blog.icann.org/2011/12/new-gtld-roadshows/ New gTLD Roadshows, Blog.ICANN.org]</ref> ICANN's outreach, and consequently the gTLD Road Show, were largely seen as lackluster, and [[Department of Commerce]] secretary, [[Larry Strickling]], chastised their failure to educate important stakeholders a week prior to the launch of the new gTLD program in January, 2012.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, NTIA.doc.gov]</ref>
That stop in Brazil was the first stop in a larger global tour that Mr. Beckstrom undertook to spread awareness of new [[gTLD]]s and the implications for brands, individuals, and the future of the Internet.<ref>[http://www.icann.org/en/announcements/announcement-3-14sep11-en.htm Announcement, ICANN.org]</ref><ref>[http://www.icann.org/en/news/releases/release-27sep11-en.pdf Sept.27, 11, ICANN.org]</ref> The '''gTLD Road Show''' lasted through the fall and winter of 2011, and Mr. Beckstrom visited a total of 16 countries on his promotional tour; an additional 22 countries were visited by ICANN staff and board members.<ref>[https://twitter.com/#!/RodBeckstrom/status/150262824977969152 Twitter Post, 12/23/11, Twitter.com]</ref> The Road Show was part of a [[ICANN Board|board]] mandated communications and outreach period.<ref>[http://blog.icann.org/2011/12/new-gtld-roadshows/ New gTLD Roadshows, Blog.ICANN.org]</ref> ICANN's outreach, and consequently the gTLD Road Show, were largely seen as lackluster, and [[Department of Commerce]] secretary, [[Larry Strickling]], chastised their failure to educate important stakeholders a week prior to the launch of the new gTLD program in January, 2012.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program Jan 3 2012, NTIA.doc.gov]</ref>
In December, 2011, it was announced that Mr. Beckstrom would provide the keynote address at a new gTLD conference in London, [[New Top Level]], which is administered by [[CloudNames]], the PR agency [[Burson-Marsteller]], and international law firm [[DLA Piper]]. The event is not an ICANN event, despite the fact that [[Burson-Masteller]] has been contracted out by ICANN to help with its PR outreach. The event generally fits into Rod Beckstrom's larger world tour, promoting ICANN's new gTLD program.<ref>[http://domainincite.com/beckstrom-to-keynote-london-new-gtlds-conference/ Beckstrom to Keynote London New gTLDs Conference, DomainIncite.com]</ref>
In December, 2011, it was announced that Mr. Beckstrom would provide the keynote address at a new gTLD conference in London, [[New Top Level]], which is administered by [[CloudNames]], the PR agency [[Burson-Marsteller]], and international law firm [[DLA Piper]]. The event is not an ICANN event, despite the fact that [[Burson-Masteller]] has been contracted out by ICANN to help with its PR outreach. The event generally fits into Rod Beckstrom's larger world tour, promoting ICANN's new gTLD program.<ref>[http://domainincite.com/beckstrom-to-keynote-london-new-gtlds-conference/ Beckstrom to Keynote London New gTLDs Conference, DomainIncite.com]</ref> In February, 2012, it was noted that Mr. Beckstrom would no longer be speaking at the New Top Level.<ref>[https://twitter.com/#!/DomainIncite/status/167247032577306624 DomainIncite, Tweet, Feb 8 2012, Twitter.com]</ref>
On December17th, 2011, Mr. Beckstrom responded to an anti-gTLD expansion editorial that was published in the Washington Post; his reply, also published in the Washington Post, was a direct response to the original editorial, which asked why ICANN was rushing into a gTLD expansion despite the serious reservations of various groups and individuals. He noted the laborious 6 year process that led to the creation and approval of the new [[gTLD Applicant Guidebook]]; the long road ahead for all applicants, with those that pass the review process beginning to be signed into the [[Root Zone|root]] only in 2013; and the number of trademark protections in place that will help prevent [[Defensive Registration| defensive registrations]]. Rod's response can be read [http://www.washingtonpost.com/opinions/plenty-of-protections-for-the-web-domain-expansion/2011/12/14/gIQAnMf30O_story.html?tid=sm_btn_tw here], the original anti-TLD piece can be read [http://www.washingtonpost.com/opinions/whats-the-rush/2011/12/09/gIQA5Ms9nO_story.html here].<ref>[http://www.washingtonpost.com/opinions/plenty-of-protections-for-the-web-domain-expansion/2011/12/14/gIQAnMf30O_story.html?tid=sm_btn_tw Plenty of .protections For the Web Domain Expansion, WashingtonPost.com]</ref>
On December17th, 2011, Mr. Beckstrom responded to an anti-gTLD expansion editorial that was published in the Washington Post; his reply, also published in the Washington Post, was a direct response to the original editorial, which asked why ICANN was rushing into a gTLD expansion despite the serious reservations of various groups and individuals. He noted the laborious 6 year process that led to the creation and approval of the new [[gTLD Applicant Guidebook]]; the long road ahead for all applicants, with those that pass the review process beginning to be signed into the [[Root Zone|root]] only in 2013; and the number of trademark protections in place that will help prevent [[Defensive Registration| defensive registrations]]. Rod's response can be read [http://www.washingtonpost.com/opinions/plenty-of-protections-for-the-web-domain-expansion/2011/12/14/gIQAnMf30O_story.html?tid=sm_btn_tw here], the original anti-TLD piece can be read [http://www.washingtonpost.com/opinions/whats-the-rush/2011/12/09/gIQA5Ms9nO_story.html here].<ref>[http://www.washingtonpost.com/opinions/plenty-of-protections-for-the-web-domain-expansion/2011/12/14/gIQAnMf30O_story.html?tid=sm_btn_tw Plenty of .protections For the Web Domain Expansion, WashingtonPost.com]</ref>