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The '''String Similarity Algorithm''' is a tool used by the panel in determining if a new gTLD being applied for will result to string confusion. SWORD, an international IT company expert in verbal search algorithm helped ICANN in creating the tool to automate process of examining the similarities of proposed and existing TLD strings. <ref>[http://www.thedomains.com/2008/08/26/icann-releases-some-guidance-on-new-gtlds/ ICANN Releases Some Guidance on New gTLD’s]</ref> You can check the String Similarity Assessment Tool [https://icann.sword-group.com/algorithm/ '''here'''].
 
The '''String Similarity Algorithm''' is a tool used by the panel in determining if a new gTLD being applied for will result to string confusion. SWORD, an international IT company expert in verbal search algorithm helped ICANN in creating the tool to automate process of examining the similarities of proposed and existing TLD strings. <ref>[http://www.thedomains.com/2008/08/26/icann-releases-some-guidance-on-new-gtlds/ ICANN Releases Some Guidance on New gTLD’s]</ref> You can check the String Similarity Assessment Tool [https://icann.sword-group.com/algorithm/ '''here'''].
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On July 31, 2009, the [[ICANN Board]] issued a call for Expressions of Interest (EOI) for individual interested to become string similarity examiners.<ref>[http://archive.icann.org/en/topics/new-gtlds/eoi-string-sim-31jul09-en.pdf ICANN CALL FOR EXPRESSIONS OF INTEREST (EOIs) For New gTLD String Similarity Examiners]</ref>
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On February 25, 2009, the [[ICANN Board]] issued a call for Expressions of Interest (EOI) for individual interested to become string similarity examiners.<ref>[http://archive.icann.org/en/topics/new-gtlds/eoi-string-sim-25feb09-en.pdf ICANN CALL FOR EXPRESSIONS OF INTEREST (EOIs) For New gTLD String Similarity Examiners]</ref> ICANN selected [[InterConnect Communications]] in partnership with the University College London to identify string similarity and Geographic Names. The organization will work with Interisle Consulting Group to examine DNS Stability and the Economist Intelligence Unit for Geographic Names to accomplish string reviews.<ref>[http://newgtlds.icann.org/en/blog/preparing-evaluators-22nov11-en Preparing Evaluators for the New gTLD Application Process]</ref>
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