The '''String Similarity Algorithm''' is a tool used by the panel in determining if a new gTLD being applied for will result to string confusion. SWORD, an international IT company expert in verbal search algorithm helped ICANN in creating the tool to automate process of examining the similarities of proposed and existing TLD strings. <ref>[http://www.thedomains.com/2008/08/26/icann-releases-some-guidance-on-new-gtlds/ ICANN Releases Some Guidance on New gTLD’s]</ref> You can check the String Similarity Assessment Tool [https://icann.sword-group.com/algorithm/ '''here''']. | The '''String Similarity Algorithm''' is a tool used by the panel in determining if a new gTLD being applied for will result to string confusion. SWORD, an international IT company expert in verbal search algorithm helped ICANN in creating the tool to automate process of examining the similarities of proposed and existing TLD strings. <ref>[http://www.thedomains.com/2008/08/26/icann-releases-some-guidance-on-new-gtlds/ ICANN Releases Some Guidance on New gTLD’s]</ref> You can check the String Similarity Assessment Tool [https://icann.sword-group.com/algorithm/ '''here''']. |