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===Availability===
===Availability===
In December 2013, Uniregistry announced a unique [[Sunrise Period]] system for they gTLD applications the company had succeeded in winning. There would be two Sunrise Periods, known as Sunrise A and Sunrise B. Sunrise A would be the regular period involving the [[Trademark Clearinghouse]] and mandated by [[ICANN]], in which trademark owners could apply for their trademark's corresponding TLD. Sunrise B would allow trademark owners to apply for [[SLD]]s that do not exactly match their trademark and may "span the dot", as in <nowiki>''toms.tattoo" for the trademark "Tom's Tattoo"</nowiki>.<ref>[http://domainincite.com/15422-uniregistry-plans-dot-spanning-sunrise-periods-and-anti-gaming-protection Uniregistry Plans dot-spanning Sunrise Periods and anti-gaming Protection, DomainIncite] Retrieved 30 Dec 2013</ref>
In December 2013, Uniregistry announced a unique [[Sunrise Period]] system for they gTLD applications the company had succeeded in winning. There would be two Sunrise Periods, known as Sunrise A and Sunrise B. Sunrise A would be the regular period involving the [[Trademark Clearinghouse]] and mandated by [[ICANN]], in which trademark owners could apply for their trademark's corresponding TLD. Sunrise B would allow trademark owners to apply for [[SLD]]s that do not exactly match their trademark and may "span the dot", as in <nowiki>''toms.tattoo" for the trademark "Tom's Tattoo"</nowiki>.<ref>[http://domainincite.com/15422-uniregistry-plans-dot-spanning-sunrise-periods-and-anti-gaming-protection Uniregistry Plans dot-spanning Sunrise Periods and anti-gaming Protection, DomainIncite] Retrieved 30 Dec 2013</ref>
As the first two Uniregistry New TLDs, .sexy and .tattoo, became generally available in February 2014, many Domain industry members noticed that some of the leading [[Registrars]] were not selling these TLDs. Companies such as [[GoDaddy]] and [[Register.com]] did not sign up to sell these TLDs because Uniregistry's [[Registry-Registrar Agreement]] would require Registrars to provide real names and contact info to Uniregistry.<ref>[http://domainincite.com/15913-heres-why-registrars-are-boycotting-sexy Here's Why Registrars Are Boycotting .sexy, DomainIncite] Retrieved 25 Feb 2014</ref>
==Company Values==
==Company Values==