The ANA emphasize that due to the high number of TLDs to be unveiled by ICANN's [[new gTLD Program]], policing TLDs on one-by-one basis will be difficult, and that taking precautions beforehand will be an important step in preventing future [[cybersquatting]] and fraud difficulties. Cited difficulties include the fraudulent use of brand names in secondary domains when the generic domain is [[.sucks]], or single company ownership of generic domains -- such as if L'Oreal owned [[.hair]], [[.makeup]], or [[.beauty]].<ref name="marketingvox"></ref> | The ANA emphasize that due to the high number of TLDs to be unveiled by ICANN's [[new gTLD Program]], policing TLDs on one-by-one basis will be difficult, and that taking precautions beforehand will be an important step in preventing future [[cybersquatting]] and fraud difficulties. Cited difficulties include the fraudulent use of brand names in secondary domains when the generic domain is [[.sucks]], or single company ownership of generic domains -- such as if L'Oreal owned [[.hair]], [[.makeup]], or [[.beauty]].<ref name="marketingvox"></ref> |