.嘉里

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Status: Proposed
Language: Chinese (Hani)
Translates to: Kerry
Manager: Kerry Trading Co. Limited
Registry Provider: Verisign
Type: IDN Brand TLD
Priority #: 30

.嘉里 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Kerry Trading Co. Limited.[1]

.嘉里 是一个国际化品牌顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请方为嘉里贸易有限公司(Kerry Trading Co. Limited)。

Background

Excerpted from response to question #18 in TLD application:

"The new .嘉里 (“Kerry”) gTLD will operate as a restricted registry, in which Kerry Trading Co. Limited (Kerry Trading) can create and control domain spaces that promote its brand identity and authenticity. In this regard, .嘉里 will be used by Kerry Trading to provide information, services and resources to customers of the Kerry Group in a way that promotes trust, convenience and utility. The .嘉里 gTLD will provide an authoritative internet space for Kerry Trading, its affiliates and partners that are associated with the brand. Second and third level domains can then be utilised for marketing and customer engagement purposes, with internet users assured of brand authenticity.

The applicant, Kerry Trading, is an investment holding company. Kerry Trading is established in Hong Kong and operates as a wholly-owned subsidiary to Kerry Group Limited (Kerry Group). The “Kerry” brand (also known as 嘉里 in Chinese language) has been identified with Kerry Group’s extensive operations in Asia for almost 40 years. Together with its subsidiary entities, Kerry Group has over tens of thousands employees in offices worldwide. Kerry Group engages in the hotel, property development (commercial, residential and industrial), logistics, media, commodities trading and industrial manufacturing businesses throughout the world, with major operations in Hong Kong and China. Kerry Group strives to strengthen and expand its online brand presence across the world in line with its growth in new markets and sectors. In this regard, building consumer trust, continuous innovation and protection of the Kerry brand are paramount considerations for Kerry Trading. The new .嘉里 gTLD will promote the Kerry brand and strengthen Kerry Group’s online presence. "[2]

申请细节

【.嘉里】这一通用顶级域名将实施限制性注册。嘉里贸易有限公司将开放并控制域名注册数,并以此来提升其品牌特性及原真性。【.嘉里】将被嘉里贸易有限公司用于向客户提供品牌相关信息,服务及其他资源,并提高品牌信誉度,便捷度及实用性。【.嘉里】将为嘉里公司,公司下级机构及合作伙伴提供专属的,具有权威性的网络空间。其第二及第三级域名将在保证品牌原真性的前提下用于市场营销及客户关系经营。


嘉里贸易有限公司是一个控股投资公司。该公司成立于香港且为嘉里集团的全权控股子公司。“嘉里”被视为嘉里集团在亚洲区域粗放经营了将近40年的品牌。集团及其下属子公司在全球范围内有数万员工。嘉里集团在全球,主要是香港及中国大陆,涉足领域包括酒店,房地产开发(商用,民用及工业用),物流,媒体,商品交易及工业生产。嘉里集团目前致力于拓展壮大其网络品牌发展。因此,用户信用度建设,持续创新及品牌保护是嘉里贸易公司申请【.嘉里】顶级域名的最重要目的。该顶级域名不仅将推广嘉里的品牌认知度,还将强化嘉里集团的在线表现。

References