|Edmon Chung, Application Contact|
.新闻 is an IDN gTLD being proposed in ICANN's New gTLD Program. Xinhua News Agency Guangdong Branch manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 24 August, 2015. .
Excerpts from Response to Question #18 in TLD Application:
"As a Chinese IDN TLD, “.新闻” aims to be the home for traditional as well as non-traditional news establishments not only in China but also the Chinese community around the world.
Brands may use “品牌.新闻”and “产品.新闻” to convey the company’s latest press release or product offerings, to upkeep investor relations or to launch market awareness campaigns. By doing so the brand will be able to better retain customers, obtain comments, feedback and suggestions, and improve customer relations through their own “.新闻” platform rather than depend on other proprietary platforms.
Individuals may find the .新闻 TLD attractive for communicating personal announcements such as prenuptials, baby announcements, personal achievements, new-found hobbies or advancing careers.
The vision of the .新闻 TLD is that through the development of an open generic IDN namespace supporting the delivery of current and relevant news events online locally, nationally, regionally and globally from media outlets as well as non-media establishments, it could become a nucleus for news and mass communication activities, and a driver of economic and social value for news establishments and news consumers around the world."
- Delegated String, ICANN.org Retrieved 26 August 2015
- Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- ApplicationDetails, gTLDresult.ICANN.orgRetrieved 15 Jan 2013]