|Type:||IDN Brand TLD|
.联通 is a delegated IDN Brand TLD in ICANN's New gTLD Program. China United Network Communications Corporation Limited's application for the TLD succeeded and the string was delegated to the Root Zone on 06 February 2016..
Excerpted from applicant response to question #18 in TLD application:
"The new .联通 gTLD will operate as a restricted registry, in which China United Network Communications Group Co. Ltd (China Unicom) can create and control domain spaces that promote its brand identity and authenticity. The .联通 gTLD will provide an authoritative internet space for China Unicom and its affiliates that are associated with the brand to provide personalised information, services and resources to its users in a unique way that promotes trust, convenience and security. Second and third level domains can then be utilised for advertising and marketing purposes, with internet users assured of brand authenticity.
China Unicom was established in 2009 as a result of a merger between China Netcom Group Corporation (Hong Kong) Ltd and China Unicom (Hong Kong) Ltd, which was first incorporated in 2000. With a modern communications network characterised by nationwide coverage and global reach, China Unicom operates communications services, including mobile, fixed, data, network access, satellite International Private Leased Circuit (IPLC) system integration and value-added telecommunication services to its individual, family and enterprise customers.
China Unicom is the only Chinese telecommunication operator listed on the stock exchanges in New York, Hong Kong and Shanghai. China Unicom was in Financial Times’ Top 500 in 2011 in terms of its revenue, and ranked at the top of the world leading telecom operators in terms of its customer base and market capitalisation. By 2011, the total assets of China Unicom reached RMB447 billion. The company has 199 million mobile subscribers and 93 million fixed line users as the third largest mobile services provider in the world. China Unicom has subsidiaries operating in 31 provinces in China and in other parts of the world with over 450,000 employees."