.购物
| Status: | Delegated |
| Language: | Chinese (Hans/Simplified) |
| Translates to: | shopping |
| Manager: | Top Level Domain Holdings |
| Registry Provider: | Minds + Machines |
| Type: | IDN gTLD |
| Category: | Commerce |
| Priority #: | 62 |
.购物 is an IDN gTLD delegated to the Root Zone in ICANN's New gTLD Program on 16 January 2016.[1] The registry is run by Minds + Machines.[2]
.购物 是一个国际化通用顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请人为顶级域名股份公司（TLDH）。
Application Details
Excerpted from response to question #18 in TLD application:
"As more and more Chinese-language vendors become comfortable with the idea of selling online, the demand for a specialized extension to denote ecommerce has clear appeal. The purpose of the .购物 (“shopping” in Chinese) gTLD is to create a specialized top-level domain for the growing Chinese-speaking ecommerce sector.
Chinaʹs ecommerce market makes up almost 90 percent of its overall business-to-consumer market. Ecommerce has expanded at a compound annual growth rate (CAGR) of 90 percent over the past five years, rising from roughly $750 million in 2004 to more than $32 billion in 2009. (Source: http:⁄⁄www.atkearney.com⁄index.php⁄Publications⁄chinas-e-commerce-market-the-logistics-challenges.html, accessed 4-2-2012). By 2014, we estimate the Chinese ecommerce market will be worth $175 billion. (Source: http:⁄⁄www.atkearney.com⁄index.php⁄Publications⁄chinas-e-commerce-market-the-logistics-challenges.html, accessed 4-2-2012). Further, in the US alone, ecommerce is expected to grow to 250 Billion in sales by 2014, growing at an 11% rate (source: http:⁄⁄techcrunch.com⁄2010⁄03⁄08⁄forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014⁄). Similar trends are present in Western Europe which is expected to grow to 150 Billion by 2014.
In addition, it is estimated that today 11% of all retail sales occur online (source: Forrester Research). This is a steady growth from 1% in 2000, 3% in 2006 and so on. The recessions of 2000 and 2008 have had almost no effect on the growth of ecommerce.
For independent designers, small arts and crafts manufacturers, artisanal food makers, artists, and bands selling musical merchandise there is a clear advantage to having a storefront on the Internet. Millions of such vendors already have storefronts on eBay and Amazon. With the advent of .购物 and inexpensive and easy to understand ecommerce software, these same vendors will increasingly look to establish sites with identifiable domain names on the web where they can reach a broader audience.
This company aims to offer small business owners and service providers a new top-level domain that is instantly recognized by consumers in China and worldwide as denoting commerce in China: .购物. Unlike .COM, which was originally intended for commercial application as opposed to non-commercial, but no longer has that meaning, .购物 clearly indicates that something is for sale and that the site is in Chinese.
We see .购物 playing a role in the development of this vital next step of the evolution of Chinese ecommerce. We see .购物 serving all levels of the Chinese ecommerce economy, from megastores to small, independent operations."[3]
申请细节
如今，越来越多的中文商贩愿意通过网上店铺销售产品，这使得“专门针对中文商贩”的电子商务服务有了很强的市场需求。【.购物】这一域名就是为了这一日益壮大的中文电子商务市场而生。
中国的电子商务市场占了其B2C（企业-客户）销售模式的将近90%。电子商务在2004至2009年这5年内的复合年增长率（CAGR）达到90%，从7.5亿人民币增长至320亿。目前的预计是，到2014年，中国的电子商务市场将价值1750亿人民币。
另外，全球范围来说，电子零售在所有零售业务中占11%。从2000年开始，电子零售就在稳步增长。2000年的增长率为1%，2006年为3%，直到如今的11%。而2000年和2008年全球范围内的经济衰退对电子商务几乎无负面影响。
对于独立设计师，小型艺术群体和手工制造者，传统手工食品制作人，艺术家和乐队来说，网络商店是很好的经营方式。成千上百万的小商店遍布大型网络销售平台如eBay和Amazon。随着【.购物】这一顶级域名及性价比高，操作性强的电子商务软件出现，网上店铺将更积极地寻找符合自身特色的域名，并以此获得更多的网上购物客户。
顶级域名股份公司（TLDH）将对小型商铺所有者及技术服务提供者开放【.购物】的下级域名注册。与.COM 不同的是，【.购物】明确指出该域名的作用就是为中文销售网站及其产品提供服务。
申请人认为该域名将给中国电子商务带来巨大影响。无论是大型品牌旗舰店，或是小型独立产品销售商，【.购物】都将为他们提供中文电子商务服务。