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Status: Delegated
Registry Provider: Verisign
Date Implemented: 25 Apr 2015
Type: Brand TLD
Priority #: 972 - ABB Ltd.

More information: NTLDStatsLogo.png

.abb is a Brand TLD delegated in ICANN's New gTLD Program. ABB Ltd. manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on April 25th, 2015.[1][2]

Application Details

The following is excerpted from the applicant's response to question #18:

"The new .abb gTLD will operate as a restricted registry, in which ABB Ltd (ABB) can create and control domain spaces to strengthen the ABB Group’s brand identity and authenticity. In this regard .abb will be used by ABB to provide information, services and resources to customers in a way that promotes trust, convenience, assurance of brand authenticity and utility. The .abb gTLD will provide an authoritative Internet space for ABB, its affiliates and partners that are associated with the brand. Second and third level domain names can then be utilised to provide a coherent structure in ABB’s online presence using categories such as geographical indicator, product, industry sector solution or functional subsections. Internet users will benefit from ease of navigation, user friendly interaction together with an assurance of brand authenticity in the .abb domain space.

The ABB Group (consisting of ABB and approximately 300 subsidiaries worldwide) is one of the world’s leading engineering companies specialized in power and automation technologies aimed at improving performance and lowering the environmental impact for its customers. The ABB Group was formed in 1988 through a merger of two existing companies (Asea AB established in 1883) and BBC Brown Boveri AG (established in 1891). In 1999 the ABB Group was restructured with the establishment of a single ultimate parent company, namely ABB Ltd. This parent company is listed on the Zurich, Stockholm and the New York stock exchanges. The ABB Group is a global company with presence in more than 100 countries worldwide. The ABB Group provides a wide range of products, systems, solutions and services related to transmission and distribution of electricity, power plant automation and robotics. ABB was listed as one of the world’s best companies in 2009 by BusinessWeek and also listed as one of the top 100 Global Innovators by Thomson Reuters in 2011. ABB is widely recognised as one of the leading companies with inventions on top 100 Global Innovators. As innovation and quality are the key characteristics of ABB’s products, systems, and services offerings, consumer trust and continuous innovation are paramount considerations in all its activities."[3]