From ICANNWiki
Jump to navigation Jump to search
Status: Delegated
Registry Provider: Verisign
Date Implemented: 21 Jun 2016
Type: Brand TLD
Priority #: 1382 - Australia and New Zealand Banking Group Limited

More information: NTLDStatsLogo.png

.anz is a delegated Brand TLD in ICANN's New gTLD Program. Australia and New Zealand Banking Group Limited was the sole applicant and currently manages the TLD.[1][2]

Application Details

The following is excerpted from the applicant's response to question #18:

"The new .anz gTLD will operate as a restricted registry, in which Australia and New Zealand Banking Group Limited (ANZ) can create and control domain spaces that promote its brand identity and authenticity. .anz will be used by ANZ, its affiliates and partners that are associated with the ANZ brand to provide authoritative information and resources regarding ANZ’s banking and financial products and services to consumers in a way that promotes trust, confidence and convenience. Second and third level domains can then be utilised for online banking, specific product pages and for marketing purposes, with Internet users assured of brand authenticity.

ANZ is one of Australia’s leading providers of banking and financial products and services including retail, commercial, global institutional, private banking, investments, insurance and superannuation. ANZ’s proud history dates back 175 years when the Bank of Australasia opened its first offices in Sydney and Melbourne, the latter of which has remained ANZ’s global headquarters to this day. Today ANZ operates in 32 countries around the world with a particularly strong presence in the fast-growing Asia-Pacific region. ANZ is Australia’s third largest bank and is one of the top 25 largest banks in the world with a market capitalisation of approximately AUD60 billion. Listed on the Australian Stock Exchange under the ANZ code, ANZ had 2011 revenue of AUD36 billion, eight million customers and 48,000 employees worldwide. In 2010, ANZ was assessed as the world’s most sustainable bank by the Dow Jones Sustainability Index for the fourth consecutive year. ANZ launched its online banking website, anz.com, in 1996, which now has millions of Internet banking customers, and its innovative iPhone banking application in 2008. In this regard, brand protection, consumer trust and continuous innovation are paramount considerations in all its activities. .anz will promote ANZ as an innovative, forward-thinking bank, provide improved user navigation and enhance consumer trust in ANZ’s online brand by providing a secure and authentic online banking environment."[3]