|Priority #:||948 - Apple Inc.|
|Parked Domain %:||33.33 %|
|Delegation:||03 November 2015|
.apple is a delegated Brand TLD in ICANN's New gTLD Program. Apple Inc. is the string's manager. The company's application succeeded the ICANN application process, and the extension was delegated to the Root Zone 03 November, 2015. 
The following is excerpted from the applicant's response to question #18:
"Apple Inc. (Apple) was incorporated in the State of California, U.S.A. on 3 January 1977. Apple (and its wholly-owned subsidiaries) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone®, iPad® , Mac® , iPod® , Apple TV® , a portfolio of consumer and professional software applications, the iOS and Mac OS® X operating systems, iCloud®, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store®, App Store℠, iBookstore℠, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In addition, the Company sells a variety of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals, through its online and retail stores. The Company sells to consumers, small and mid-sized businesses (“SMB”), and education, enterprise and government customers.
Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services."