|Registry:||NMS Services, Inc.|
|Date Implemented:||02 Aug 2016|
|Priority #:||239 -Bank of America|
|Parked Domain %:||100.0 %|
|Delegation:||02 August 2016|
.bofa is a Brand TLD delegated in ICANN's New gTLD Program. Bank of America (NMS Services, Inc.)'s applicaton succeeded the ICANN process and the company currently manages the TLD with Verisign providing back-end technical services.
The Following is excerpted from the applicant's response to question #18:
"Bank of America Corporation (“Bank of America”) is one of the worldʹs largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 57 million consumer and small business relationships with approximately 5,700 retail banking offices and approximately 17,750 ATMs and an award winning online banking system with 30 million active users.
Bank of America is among the worldʹs leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions, and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.
NMS Services intends to initially limit registration and use of domain names within the .BOFA gTLD to Bank of America and its qualified subsidiaries, affiliates, and business units. This initial limited use will allow NMS Services to establish .BOFAʹs operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt NMS Services from its annual Code of Conduct Compliance requirements.
After the initial stages of operation, NMS Services will evaluate whether opportunities exist to carry out the business strategy for the gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Bank of America and its qualified subsidiaries, affiliates, and business units."