.caseih

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Status: Proposed
Registry Provider: Afilias
Registry: CNH Industrial N.V.
Registry Backend: Afilias
Type: Brand TLD
Priority #: 736 - Fiat Industrial S.p.A

.caseih is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is CNH Industrial.[1]

Application Details

The following is excerpted from the applicant's response to question #18:

  • "Specialty – Fiat Industrial SpA is a global leader in the capital goods sector. Each of the Groupʹs businesses is a major international player in its respective industry sector: Iveco, Case, Case IH, New Holland and FPT Industrial (not subject to TLD request). These three sectors design, produce and sell trucks, commercial vehicles, buses, special vehicles (Iveco), tractors, and agricultural and construction equipment (Case, Case IH and New Holland), in addition to engines and transmissions for those vehicles and engines for marine applications (FPT Industrial: not subject to TLD request).. In the course of its business with customers and other business partners, highly-sensitive, personal and confidential information is collected and shared between authorized parties. To further demonstrate Fiat Industrial SpA’s commitment and market leadership in the area of data security and privacy within its industry, Fiat Industrial SpA intends to utilize the .caseih gTLD to create a restricted, exclusively-controlled online environment for customers and other business partners with the goal of further securing the collection and transmission of personal and other confidential data required for contracted services and other product-related activities.
  • Service levels –One of the key goals of the proposed .caseih gTLD is to create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by customers, Fiat Industrial SpA expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall client service delivery and satisfaction.
  • Reputation – Fiat Industrial SpA has a reputation of stellar client service, innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed .caseih gTLD is to position Fiat Industrial SpA to meet future client expectations and competitive market demands to ensure it can continue to grow its reputation in the capital goods sector, as well as in the global marketplace."[2]

References