.digikey

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Status: Proposed
Registry Provider: Afilias
Type: Brand TLD
Priority #: 161 - Digi-Key Corporation

.digikey is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Digi-Key Corporation.[1]

Application Excerpts

The following is excerpted from the applicant's response to question #18: "Digi-Key represents one of the fastest-growing electronic component distributors within that marketplace. The companyʹs remarkable sales growth and its ability to consistently outperform the industry is the best evidence of Digi-Keyʹs superior service. Digi-Key is growing at a rapid rate and continues to gain market share. It is Digi-Keyʹs customer-centered business philosophy that will continue to drive the companyʹs rapid growth far into the future. The proposed .digikey gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Digi-Key’s ability to:

  • deliver product and service marketing⁄advertising;
  • enable marketing campaign activation;
  • facilitate interaction and communication with individuals and entities with whom Digi-Key has a business relationship;
  • improve business operations;
  • simplify Internet user navigation to information about Digi-Key products and services; and
  • provide an online environment which instills trust and engenders confidence in Digi-Key and its affiliates."[2]

References