.dnb

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Status: Proposed
Registry Provider: Neustar
Type: Brand TLD
Priority #: 1086 - The Dun & Bradstreet Corporation

.dnb is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is The Dun & Bradstreet Corporation.[1]

Application Details

The following is excerpted from the applicant's response to question #18:

"18.1 Introduction

The Dun and Bradstreet Corporation is the worldʹs leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence for 170 years. D&Bʹs global commercial database contains more than 200 million business records. The database is enhanced by D&Bʹs proprietary DUNSRight Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

18.2 What We Do

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions (tm) to increase revenue from new and existing customers; and D&B Internet Solutions to convert prospects into clients faster by enabling business professionals to research companies, executives and industries.

18.3 Mission

The mission and purpose of this TLD is to provide a global, consistent identity on the Internet for DNB and all related institutions. As such, The Dun and Bradstreet Corporation intends to limit registration of domains for its exclusive use. The Dun and Bradstreet Corporation also intends to govern the domain names registered to limit confusion and enhance user experience. To accomplish these objectives, The Dun and Bradstreet Corporation may be the sole registrant of domains in the TLD. However, due consideration has been made to all aspects of registry operations.

18.4 Selection of DNB

The Dun and Bradstreet Corporation has selected DNB as a TLD because it is commonly known as DNB and is traded publicly on the New York Stock Exchange using the ticker symbol DNB. The Dun and Bradstreet Corporation holds numerous trademarks for the DNB and DNB.COM and WWW.DNB.COM in the United States of America, Singapore, Japan, Hong Kong, the European Community, Australia, Taiwan, Italy and Vietnam.

..

The DNB TLD will be a competitive advantage within the marketplace and provide a means to differentiate D&B’s offerings from those of our competitors. While the registration of DNB domains is limited to authorized corporate personnel, the user experience of visitors will be enhanced by granting confidence that the website they’ve arrived at is indeed a D&B property."[2]

References