|Registry:||Lifestyle Domain Holdings, Inc.|
|Date Implemented:||23 Jun 2016|
|Priority #:||1349 - Lifestyle Domain Holdings, Inc.|
|Parked Domain %:||100 %|
|Delegation:||23 June 2016|
The following is excerpted from the applicant's response to question #18:
"The mission of .frontdoor is to provide diverse internet users an enhanced online experience through high quality content, information, access to real estate listing and authentic connected social experiences centered on buying or renting a home or place to live. .frontdoor will be a Scripps Networks Interactive, Inc., (“SNI”) branded top level domain and intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system that will seek to provide internet users with the confidence that all of the programming, listings, information, social media, shopping and lifestyle opportunities found on the .frontdoor branded top level domain is authentic, genuine, safe and secure and affiliated with SNI’s family of lifestyle brands, and specifiically it’s HGTV’s Front Door brand."