From ICANNWiki
Jump to navigation Jump to search
Status: Withdrawn
Registry Provider: Verisign
Type: Brand TLD
Priority #: 1421 - The Guardian Life Insurance Company of America

More information: NTLDStatsLogo.png

.guardianlife is a Brand TLD proposed and subsequently withdrawn from ICANN's New gTLD Program. The applicant was The Guardian Life Insurance Company of America.[1]

Application Details

The following is excerpted from the applicant's response to question #18:

"The Guardian Life Insurance Company of America (“Guardian”) is one of the leading mutual life insurance companies in the United States. Founded in 1860, Guardian and its subsidiaries sell life, long-term care, disability income, group medical and dental insurance products. Guardian and its subsidiaries also offer 401(k), annuities and other financial products. Guardian operates one of the largest dental networks in the United States, covering more than six million employees and their families at 120,000 companies.

Guardian has more than 5,400 employees in the United States and a network of over 3,000 financial representatives in more than 80 agencies nationwide.


During more than 150 years of business, people and businesses have put their trust in Guardian through innovative technology, products, and services. Through this long history of innovation, Guardian has remained true to its founding principles: putting people first, continually building on financial strength, and maintaining the highest ethical standards. It is with these core principles and history in mind that, through a unified corporate approach, Guardian intends to submit two gTLD applications for the .GUARDIANLIFE and .GUARDIAN gTLDs.

The intended future mission and purpose of the .GUARDIANLIFE gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by Guardian, as well as its qualified subsidiaries and affiliates to use for both their customer base as well as a mechanism to oversee their diverse field force of Guardian agents, brokers, and representatives. Guardian is the designated entity to file this application and bring the .GUARDIANLIFE gTLD to market.

Guardian will be analyzing and evaluating other .BRAND gTLD applications, as well as general market adoption, to determine short- and long-term potential best-in-class use case options to more effectively serve and enhance Guardian’s online strategy as a leading global mutual life insurance company.

Guardian intends to initially limit registration and use of domain names within the .GUARDIANLIFE gTLD to Guardian and its qualified subsidiaries and affiliates. This initial limited use will allow Guardian to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt Guardian from its annual Code of Conduct Compliance requirements."[2]