|Registry:||Lifestyle Domain Holdings, Inc.|
|Date Implemented:||23 Jun 2016|
|Priority #:||317 - Lifestyle Domain Holdings, Inc.|
|Parked Domain %:||100 %|
|Delegation:||23 June 2016|
The following is an excerpt from the applicant's response to question #18:
"The mission of .HGTV is to provide diverse internet users an enhanced online experience through high quality programming, content, information and authentic connected experiences centered on design, home, garden, entertaining, and other related concepts, topics and activities. .HGTV will be a Scripps Networks Interactive, Inc., (“SNI”) branded top level domain and intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system that will seek to provide internet users with the confidence that all of the programming, information, social media, shopping and lifestyle opportunities found on the .HGTV branded top level domain is authentic, genuine, safe and secure and affiliated with the SNI’s famous HGTV brand."