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Status: Proposed
Registry Provider: Neustar
Type: Brand TLD
Priority #: 1536 - Hyatt GTLD, L.L.C.

More information: NTLDStatsLogo.png

.hyatt is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Hyatt GTLD, L.L.C.[1]

Application Details

The following is excerpted from the applicant's response to question #18:

"Hyatt GTLD, L.L.C. is a subsidiary of Hyatt Corporation (“Hyatt”). Hyatt’s parent company, Hyatt Hotels Corporation, is a leading global hospitality company with 483 properties across multiple segments in 45 countries as of December 31, 2011.

Hyatt’s parent offers a variety of brands in various hotel segments ranging from small- to large-scale and residential-style to luxury and upper upscale properties. The company’s hotel brands include Hyatt, Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency, Hyatt Place, and Hyatt House. The portfolio also includes resort properties across multiple Hyatt brands, in addition to vacation ownership opportunities under the Hyatt Residence Club brand.

Recognizing the potential dynamic evolution of a .HYATT gTLD as a trusted brand namespace, Hyatt GTLD, L.L.C. was created to file this application and bring the .HYATT gTLD to market.

The intended future mission and purpose of the .HYATT gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by Hyatt and potentially its qualified subsidiaries and affiliates, for Hyatt customers and Internet users in general.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current gTLD application round, it is widely anticipated in the brand owner community that this will become a specialty subset of gTLDs, .HYATT is intended to be one of those .BRAND gTLDs, with the goal of protecting Hyatt’s online presence and identity, expanding its marketing and promotion efforts, providing a secure channel for online products and services, and offering a platform through which to consolidate many of the intellectual property activities of Hyatt.

Hyatt GTLD, L.L.C. intends to initially limit registration and use of domain names within the .HYATT gTLD to Hyatt and potentially its qualified subsidiaries and affiliates. This initial limited use will allow Hyatt GTLD, L.L.C. to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt Hyatt from its annual Code of Conduct Compliance requirements."[2]