|Priority #:||1287 - Intel Corporation|
|Parked Domain %:||100.0 %|
|Delegation:||28 July 2016|
The following is excerpted from the applicant's response to question #18:
"Intel Corporation (“Intel”) is the world’s leading semiconductor chip maker. Intel develops advanced integrated digital technology, primarily integrated circuits (semiconductor chips etched with interconnected electronic switches), for industries such as computing and communications. In addition, Intel develops computing platforms designed to provide optimized solutions. Intelʹs goal is to be the preeminent computing solutions company powering the worldwide digital economy. Intel is seeking to transform from a company with a primary focus on the design and manufacture of semiconductor chips for PCs and servers, to a computing company that delivers complete solutions in the form of hardware and software platforms and supporting services.
Intel’s products are sold and purchased by customers worldwide, and Intel content is accessible in multiple TLDs, including the .COM gTLD and the .CN, .RU, .NL, .IT, and .JP ccTLDs.
In 2011, Interbrand ranked the Intel brand as the 7th most valuable in the world, with an estimated value of $35 billion. The preservation of this brand is of paramount importance to Intel in all aspects of its operations, including and especially on the Internet. Operating the brand as well as its ULTRABOOK mark as gTLDs will likely be an important part of its digital strategy in the future.
Therefore, through a unified corporate approach, Intel intends to submit two gTLD applications for the strings .INTEL and .ULTRABOOK.
Intel will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine short- and long-term potential best-in-class use case options to most effectively serve and enhance Intel’s online strategy as a leading global computing company.
The intended future mission and purpose of the .INTEL gTLD is to serve as trusted, hierarchical, and intuitive namespace provided by Intel and potentially its qualified subsidiaries and affiliates for Intel brand customers and other consumers to aid in achieving the goal stated above. Although Intel is committed to moving forward with the .INTEL gTLD application, at the time of filing this application, there has not been enough time, and currently there is not enough market information available, to fully analyze and evaluate all potential use case options.
Although ICANN has not specifically recognized a .BRAND gTLD specification in the current version of the Applicant Guidebook, it is widely anticipated within the brand-owner community that this will become a specialty subset of new gTLDs. The .INTEL gTLD is planned as a .BRAND gTLD, with the goal of protecting Intel’s online presence and identity, expanding its marketing and promotion efforts, and providing a secure channel for online products and services.
Intel intends to initially limit registration and use of domain names within the .INTEL gTLD to Intel and possibly its qualified subsidiaries and affiliates. This initial limited use will allow Intel to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt Intel from its annual Code of Conduct Compliance requirements.
After establishing operations and achieving full sustainability, Intel will evaluate whether opportunities exist to carry out the business strategy for the .INTEL gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Intel and its qualified subsidiaries and affiliates."